BryanSmalls

San Jose Earthquakes Unveil New Logo and Uniforms

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I'm actually quite bummed about this change. I absolutely loved the change from the Clash to the Earthquakes, and their color scheme is one of my favorite in sports. I even love that cheesy soccer ball fault line logo they have.

They don't have a cheesy soccerball faultline logo...

Well, I meant this logo (Richter scale, fault lines, whatever)

null_zps5ca93831.gif

But I see that they took that out in the 2008 rebrand. Oh well, still a cool logo and great color scheme IMO.

And I absolutely swear they once used a logo with a cracked soccer ball. Maybe I dreamt that though. EDIT: Ahh yes, here it is. Absurdly awesome.

null_zpsd77f3280.gif

Either way, I'm kinda sad they're phasing out the 90s cheesiness of the MLS. I totally understand why, but it was kinda what made the MLS unique to other soccer leagues. Oh well.

The former was phased out when the team resumed play in 2008. The latter was never used by the team in any official capacity. It was in the original logo guides and such that were released with the richter scale version of the logo, but never found any use by the team.

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Kinda of weird to be celebrating a 40th anniversary for a team that was playing for just a little more than half that time...

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They went from hinting at red being added....

1525065_10151944345229613_261074397_n.jp

to a little more red....

1496619_10151955979534613_1591737668_n.j

to all red on flyer.....

1528657_10151957940474613_798392607_n.jp

The red is mainly for heritage use (notice how it highlights the word "heritage" and is heavily used on all the 40th anniversary stuff).

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Burn the old one with fire!!!! All these logos with {city name} ribbon-ing out of a shield should be throwin in a wood chipper. Ok, maaaaaaybe not all. I like TFC. SJQs logo is basically a crappier version of the Dynamo logo ( pretty much the Ravens of MLS )which is another one that needs to be redone. Man, that soccer ball in the current SJQ looks like straight up MS clipart lol.

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Well, the Houston Dynamo were the Earthquakes first, so I'd say that would be why the logos look similar. Keep the basic form and modify to your new location. When the 'Quakes came back they just used the existing logo.

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Well, the Houston Dynamo were the Earthquakes first, so I'd say that would be why the logos look similar. Keep the basic form and modify to your new location. When the 'Quakes came back they just used the existing logo.

Actually the original Houston logo looked very little like the Quakes logo when they were going to be Houston 1836. It wasn't until they rebranded to Dynamo that the logo suddenly looked fairly similar to the Quakes logo.

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This is a coincidence. About a year ago, I made a Quakes concept with red, blue, and black. Glad to hear I wasn't the only one who thought those colors looked awesome together.

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image.jpg

This is what I've found, not sure if it's the official one though. Not too bad IMO.

T'here's a good chance that is it, I think. The J and the Q look little awkward. Suprised there's no trademark on it.

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Yeah, those two letters are pretty bad.

I don't know. I loved the idea of the offset chevrons, but they just don't work well in a roundel.

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Yeah, those two letters are pretty bad.

I don't know. I loved the idea of the offset chevrons, but they just don't work well in a roundel.

I agree, everything outside the offset chevrons is poor. The font and black outline are particularly poor.

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image.jpg

This is what I've found, not sure if it's the official one though. Not too bad IMO.

T'here's a good chance that is it, I think. The J and the Q look little awkward. Suprised there's no trademark on it.

This is just a fan concept from the BigSoccer.com forums. It's not the official logo...

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The font might be off, but late last week the team's facebook and twitter profile photos were changed to a word mark:

1453259_10151991317229613_624504967_n.jp

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The font might be off, but late last week the team's facebook and twitter profile photos were changed to a word mark:

1453259_10151991317229613_624504967_n.jp

I like that mark, unique and bold.

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The font might be off, but late last week the team's facebook and twitter profile photos were changed to a word mark:

1453259_10151991317229613_624504967_n.jp

This reminds me of a software company. And the logo posted above reminds me of the corner of an office building. Fitting for San Jose, but still terrible.

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