John Adsit Posted February 6, 2014 Share Posted February 6, 2014 As a lifelong Baltimore Orioles fan and a graphic designer specializing in branding, I’m a huge fan of the organization’s decision to go back to the cartoon bird as the team’s primary cap logo two years ago. That said, when the new logo was released in November of 2011, I was disappointed that it failed in recreating a few key details of the logos from the 60s, 70s & 80s. Thus, in an effort to give my beloved O's the best logo possible, I've redesigned the logo to more accurately capture the essence of the logos of the past. Here's what I came up with:Comparison to current logo:I'd to hear your thoughts on the changes I've made. Any feedback is appreciated!Also, if you'd like to see more, and view the proposal I sent to the Orioles Director of Marketing, you can visit my site at: http://johnadsit.com/orioles.html. There's also a nice write-up on my logo over at cartoonbird.mlblogs.com. Link to comment Share on other sites More sharing options...
LaGrandeOrange Posted February 6, 2014 Share Posted February 6, 2014 I love this- I am a lifelong Oriole fan as well and I was overjoyed when we switched back to the cartoon bird from the ornithologically correct bird. I loved the new logo, but I was also disappointed that they didn't keep the cap bill flipped up, so I was overjoyed to see your update took care of this. This is excellent work, and I also am very fond of your Memorial Stadium font! Link to comment Share on other sites More sharing options...
BrandMooreArt Posted February 6, 2014 Share Posted February 6, 2014 i think you've done a good job in fixing some of the issues with the logo but you can push it even further. you might be interested in Von Glitschka's take on it: http://drawsigner.com/2011/11/23/fowl-ball/ GRAPHIC ARTIST BEHANCE / MEDIUM / DRIBBBLE Link to comment Share on other sites More sharing options...
PackerFan98 Posted February 6, 2014 Share Posted February 6, 2014 That is beautiful. Someone tell the O's to use this! Link to comment Share on other sites More sharing options...
pittsburghsports16 Posted February 6, 2014 Share Posted February 6, 2014 The front of the bill of the cap being flipped up gets a big thumbs up from me. That's one of the main features of the old cartoon oriole that I really liked. The way the new cap looks in comparison is that the bill sticks out too far, and it's really all I can focus on. The way you have it curved up really alleviates that. Also, good job on the smaller outline as well. Love it. Link to comment Share on other sites More sharing options...
leopard88 Posted February 6, 2014 Share Posted February 6, 2014 The changes are all pretty subtle, but they make a big difference.Now I won't be able to look at the current logo without being annoyed by the bill of the cap. Most Liked Content of the Day -- February 15, 2017, August 21, 2017, August 22, 2017 ///// Proud Winner of the CCSLC Post of the Day Award -- April 8, 2008 Originator of the Upside Down Sarcasm Smilie -- November 1, 2005 Link to comment Share on other sites More sharing options...
BrianVlietDesign Posted February 6, 2014 Share Posted February 6, 2014 As a die-hard O's fan I can definitely say your redesign is a subtle, but great improvement on the current logo. I'll be honest, I never noticed the current logo where the bird is looking off to the side. The cap is more pronounced and stands high above the other logo's. But, one design flaw that still irks me with yours and the current logo is that the beak is still not outlined all the way around. It's just this random patch of orange that disappears in the background color. My suggestion would be to try and fix this issue in a way where it improves the logo, but doesn't take away from what you already have. Nicely done, regardless!i think you've done a good job in fixing some of the issues with the logo but you can push it even further. you might be interested in Von Glitschka's take on it: http://drawsigner.com/2011/11/23/fowl-ball/This right here is exactly what I'm talking about! Awesome re-design! NYCFC - MLS CUP CHAMPIONS - 2021 Link to comment Share on other sites More sharing options...
Bmac Posted February 6, 2014 Share Posted February 6, 2014 I'll never be able to un-see the cap situation on the current logo now. Excellent update. https://www.behance.net/bmatukewic8043 Link to comment Share on other sites More sharing options...
tv15 Posted February 6, 2014 Share Posted February 6, 2014 can you also do a swinging oriole redesign Link to comment Share on other sites More sharing options...
ScoffingYayap Posted February 7, 2014 Share Posted February 7, 2014 I really love everything about this design. Great great job! My WorkFull MLB Concept (Plus Expos)The Modern Philadelphia Athletics Link to comment Share on other sites More sharing options...
NatsFan2004 Posted February 7, 2014 Share Posted February 7, 2014 It appears The Bird has put on a few pounds. Nice job! Link to comment Share on other sites More sharing options...
bradsbeard Posted February 7, 2014 Share Posted February 7, 2014 The white outline on the black background would be a big upgrade as well. Nice work! Link to comment Share on other sites More sharing options...
TShaw528 Posted February 7, 2014 Share Posted February 7, 2014 One thing that has always bothered me about the current logo is that little sliver of white between the bird and the hat. Maybe it could be orange/black? Link to comment Share on other sites More sharing options...
Buster Posted February 7, 2014 Share Posted February 7, 2014 I'd call it a tweak or a touch-up, not a redesign. The changes are barely noticeable but the end product does look great. Link to comment Share on other sites More sharing options...
baseballhero18 Posted February 16, 2014 Share Posted February 16, 2014 You should make an entire concept uniform with this logo! Great Job! Link to comment Share on other sites More sharing options...
John Adsit Posted February 18, 2014 Author Share Posted February 18, 2014 Thanks for all of the feedback guys! Sorry for the super-delayed response but here are a few replies:i think you've done a good job in fixing some of the issues with the logo but you can push it even further. you might be interested in Von Glitschka's take on it: http://drawsigner.com/2011/11/23/fowl-ball/Thanks for the feedback, dig your stuff on dribbble btw. I've seen the design you linked and personally think it strays too far from the cartoon bird designs of 60's, 70's and 80's. The cap, in particular, is a far cry from the designs of the past. The current logo was meant to be a combination of these two designs:http://www.sportslogos.net/logos/view/rwx6xa3gj4kf2n4wke5rp8bw4/Baltimore_Orioles/1966/Cap_Logohttp://www.sportslogos.net/logos/view/5236631979/Baltimore_Orioles/1979/Cap_LogoThe current logo does an okay job recreating/combining the faces of these two, but really fails when it comes to the hat, eyes, and outline. Thus, these are the main changes I made with my design, while also taking inspiration from a couple of other past logos to recapture what was already a great logo from the 60s-80s.But, one design flaw that still irks me with yours and the current logo is that the beak is still not outlined all the way around. Again, trying to stay as close as possible to the logos of past. I don't think it's a design flaw so long as there is a separate version with a white outline for orange backgrounds. The current logo fails to change the outline color and instead adds and additional white outline around the preexisting orange one...now that really is annoying. Here's an example: http://www.sportsgeekery.com/wp-content/uploads/2011/04/orioles-wp-23-1920.jpgNow I won't be able to look at the current logo without being annoyed by the bill of the cap.I'll never be able to un-see the cap situation on the current logo now. Excellent update.Sorry to ruin your viewing experiences guys! Guess you'll just have to keep annoying the O's front office to make the switch Link to comment Share on other sites More sharing options...
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