El Scorcho Posted February 17, 2014 Share Posted February 17, 2014 Do you guys think that ads that are on game-worn jerseys will make its way onto authentics?No doubt. Even on replicas etc.Half the exposure they get will be the jerseys bought and worn by fans. There are currently approximately 1 billion LeBron James jerseys. Imagine how lucrative it would be to have your company's logo on there. Link to comment Share on other sites More sharing options...
Chilton92 Posted February 17, 2014 Share Posted February 17, 2014 As long as they're not stupid enough to replace the word mark/the Warrior's logo with a sponsor logo, it's not the end of the world. It's still a dumb idea, but that would soften the blow. http://www.manic-expression.com Link to comment Share on other sites More sharing options...
AJM Posted February 17, 2014 Share Posted February 17, 2014 Correct me if I'm wrong but when the issue was brought up a few years back, was't the original idea to put smaller sponsor logos/patches on jerseys versus completely replacing chest wordmarks (i.e. WNBA)? I feel like it was mentioned by Mark Cuban as he has been wanting jersey sponsors for a while now, but i cannot remember. (MLF) Chicago Cannons, (IHA) Phoenix Firebirds - 2021 Xtreme Cup Champions (WAFL) Phoenix Federals - WAFL World Bowl XII Champions (Defunct) Link to comment Share on other sites More sharing options...
BBTV Posted February 17, 2014 Share Posted February 17, 2014 Will the owners or Silver now have to wear ads on their suits & ties then?? Will the dress code now change to include ads on casual wear too? Pretty soon WWE will have ads on their wrestlers then!! Ads on uniforms &/or sleeved jerseys = ($$$$$ > consumer wants)Well I'm going to assume that this is an attempt at a comedic overreaction. Otherwise... yeah.As for the bolded part, you're not entirely correct. If the consumer balks at the jerseys with the ads either by refusing to buy sponsored merch, or tuning out of games, then the ratings / merch sales will suffer, the sponsorships / TV deals will be worth less, and $$$$$ will decline. The consumer is kind of in the driver's seat here, with the (albeit significant) caveat that there's not really another good option for top-tier basketball. "The views expressed here are mine and do not reflect the official opinion of my employer or the organization through which the Internet was accessed." Link to comment Share on other sites More sharing options...
wonderbread Posted February 17, 2014 Share Posted February 17, 2014 Will the owners or Silver now have to wear ads on their suits & ties then?? Will the dress code now change to include ads on casual wear too? Pretty soon WWE will have ads on their wrestlers then!! Ads on uniforms &/or sleeved jerseys = ($$$$$ > consumer wants)Well I'm going to assume that this is an attempt at a comedic overreaction. Otherwise... yeah.As for the bolded part, you're not entirely correct. If the consumer balks at the jerseys with the ads either by refusing to buy sponsored merch, or tuning out of games, then the ratings / merch sales will suffer, the sponsorships / TV deals will be worth less, and $$$$$ will decline. The consumer is kind of in the driver's seat here, with the (albeit significant) caveat that there's not really another good option for top-tier basketball.but there are other sports... Link to comment Share on other sites More sharing options...
BBTV Posted February 17, 2014 Share Posted February 17, 2014 Will the owners or Silver now have to wear ads on their suits & ties then?? Will the dress code now change to include ads on casual wear too? Pretty soon WWE will have ads on their wrestlers then!! Ads on uniforms &/or sleeved jerseys = ($$$$$ > consumer wants)Well I'm going to assume that this is an attempt at a comedic overreaction. Otherwise... yeah.As for the bolded part, you're not entirely correct. If the consumer balks at the jerseys with the ads either by refusing to buy sponsored merch, or tuning out of games, then the ratings / merch sales will suffer, the sponsorships / TV deals will be worth less, and $$$$$ will decline. The consumer is kind of in the driver's seat here, with the (albeit significant) caveat that there's not really another good option for top-tier basketball.but there are other sports...You're assuming that basketball fan = sports fan, which is a poor assumption. There's plenty of fans of certain sports who couldn't care less about other sports. Soccer isn't a viable alternative to the NFL for me for example.Plus fans have a lot of equity invested in "their" teams. It's real hard to walk away from that, almost no matter what the team does (for the "die hards" at least). Ultimately that's about the only way to make a point / take a stand though. "The views expressed here are mine and do not reflect the official opinion of my employer or the organization through which the Internet was accessed." Link to comment Share on other sites More sharing options...
wonderbread Posted February 17, 2014 Share Posted February 17, 2014 Will the owners or Silver now have to wear ads on their suits & ties then?? Will the dress code now change to include ads on casual wear too? Pretty soon WWE will have ads on their wrestlers then!! Ads on uniforms &/or sleeved jerseys = ($$$$$ > consumer wants) Well I'm going to assume that this is an attempt at a comedic overreaction. Otherwise... yeah.As for the bolded part, you're not entirely correct. If the consumer balks at the jerseys with the ads either by refusing to buy sponsored merch, or tuning out of games, then the ratings / merch sales will suffer, the sponsorships / TV deals will be worth less, and $$$$$ will decline. The consumer is kind of in the driver's seat here, with the (albeit significant) caveat that there's not really another good option for top-tier basketball. but there are other sports... You're assuming that basketball fan = sports fan, which is a poor assumption. There's plenty of fans of certain sports who couldn't care less about other sports. Soccer isn't a viable alternative to the NFL for me for example.Plus fans have a lot of equity invested in "their" teams. It's real hard to walk away from that, almost no matter what the team does (for the "die hards" at least). Ultimately that's about the only way to make a point / take a stand though.Believe me i can understand that, I'm talking about people like me and others who I would classify as "sports fans" and have a fairly big interest in all sports as entertainment and can switch to another sport if the dont like whats going on. I use to be a big basketball fan but have since about 4 years ago barely follow it and watch hockey more because I find it to be better entertainment Link to comment Share on other sites More sharing options...
Chilton92 Posted February 17, 2014 Share Posted February 17, 2014 Correct me if I'm wrong but when the issue was brought up a few years back, was't the original idea to put smaller sponsor logos/patches on jerseys versus completely replacing chest wordmarks (i.e. WNBA)? I feel like it was mentioned by Mark Cuban as he has been wanting jersey sponsors for a while now, but i cannot remember.As much as I dislike the idea of sponsors on NBA unis, I actually wouldn't mind just a sponsor patch. If they are gonna put sponsors on jerseys, subtlety is key. http://www.manic-expression.com Link to comment Share on other sites More sharing options...
Old School Fool Posted February 17, 2014 Share Posted February 17, 2014 A good compromise would be to do what the NHL does and put ads on the court and not the jerseys. Uniforms are too sacred of a brand to be given ads. Look at the WNBA, it's a total joke as far as uniforms go. Link to comment Share on other sites More sharing options...
rgrn2777 Posted February 17, 2014 Share Posted February 17, 2014 Well couldn't they just put the Adidas logo on the game jerseys, since they manufacture the jerseys? I could live with that. Or is Silver and company waiting until Adidas's contract is finisned? Afterwards, as a loophole, companies like McDonalds, Walmart, etc become the "manufacturers" of the uniforms. Link to comment Share on other sites More sharing options...
Wilt Posted February 17, 2014 Share Posted February 17, 2014 We know that there are plenty of fans with "I don't care what they wear as long as they're winning (or being entartaining)" attitude. I know that members of logo/uniform board are definetely biased but LeBron's are not selling because Heat/Cavs have/had the best designed uniforms in the league. And I've read some basketball articles where the conclusion was that the ads should be much less relevant topic for Silver that e.g. fixing the draft lottery.And on the top of it, we should remember that this is a multibillion dollar business not a charity organization that also generates enormous costs. The fans are often complaining that their team is too afraid to pay a luxury tax in order to built more talented roster. And this might come with a price. Link to comment Share on other sites More sharing options...
Gothamite Posted February 17, 2014 Share Posted February 17, 2014 Ah, yes. The "it's a business" excuse. Covers pretty much everything, no?Do you guys think that ads that are on game-worn jerseys will make its way onto authentics?Of course - that's perhaps the actual point. Why just brand a few hundred high-profile athletes with your logo when you can instead have tens of thousands of people walking around wearing it?Don't think that the move to sleeved jerseys is unrelated, either, since that's openly a ploy to sell more jerseys to fans. The Green Bay Packers Uniform Database! Now in a handy blog. Link to comment Share on other sites More sharing options...
eliasrappaport Posted February 17, 2014 Share Posted February 17, 2014 As long as it's not too invasive, it won't be too bad. Make it either a 2 by 3 inch patch or put it under the number on back. Link to comment Share on other sites More sharing options...
Xist2inspire Posted February 18, 2014 Share Posted February 18, 2014 Ads on jerseys have further tarnished the WNBA's overall look for me, so I really don't like that the NBA's moving towards doing the same. Tradition is the foundation of innovation, and not the enemy. Link to comment Share on other sites More sharing options...
Lights Out Posted February 18, 2014 Author Share Posted February 18, 2014 As long as they're not stupid enough to replace the word mark/the Warrior's logo with a sponsor logo, it's not the end of the world. It's still a dumb idea, but that would soften the blow.It's going to happen eventually. Sure, they might start out with just a small patch on the front, but the ads will inevitably grow into full-out wordmark replacements, as well as another huge ugly ad on the back underneath the numbers.That's what pisses me off the most about it. As a Clipper fan, I like our baseball-style scripts and don't want them replaced by an ad for KIA, State Farm, or Chumash Casino. POTD: 2/4/12 3/4/12 Link to comment Share on other sites More sharing options...
BBTV Posted February 18, 2014 Share Posted February 18, 2014 It would be a decade minimum before you'd even have to consider worrying about that, if even at all. It's silly to stress about it now.NBA teams have something that WNBA teams dont - brand equity. They know this, and aren't going to throw it away. They have every incentive in the world to keep the team's logos and other marks strongly represented on the court. "The views expressed here are mine and do not reflect the official opinion of my employer or the organization through which the Internet was accessed." Link to comment Share on other sites More sharing options...
Xist2inspire Posted February 18, 2014 Share Posted February 18, 2014 It would be a decade minimum before you'd even have to consider worrying about that, if even at all. It's silly to stress about it now.NBA teams have something that WNBA teams dont - brand equity. They know this, and aren't going to throw it away. They have every incentive in the world to keep the team's logos and other marks strongly represented on the court.I'd say that depends on the team. I'm sure that teams like the Lakers, Bulls, Celtics, etc will largely strive to keep their looks intact. But lesser teams like Milwaukee I can see trying to get a little extra by allowing their sponsors to have a little more room to work with. Think about the Raptors too, now that Drake's involved...with this news now out, Drake would have to be crazy to not see this as a glorious opportunity for cross-promotion. Using his owl logo and colors for the Raptors (ditching the dinosaur identity) makes way too much sense now, and if the NBA allows it or something similar, I can't see any reason why it wouldn't happen.I do hope NBA teams are wise about which teams they choose as sponsors in regards to colors. For example, the red Target logo would look horrible on the Timberwolves' jersey. It'd stand out for all the wrong reasons. Tradition is the foundation of innovation, and not the enemy. Link to comment Share on other sites More sharing options...
BBTV Posted February 18, 2014 Share Posted February 18, 2014 It would be a decade minimum before you'd even have to consider worrying about that, if even at all. It's silly to stress about it now. NBA teams have something that WNBA teams dont - brand equity. They know this, and aren't going to throw it away. They have every incentive in the world to keep the team's logos and other marks strongly represented on the court.I'd say that depends on the team. I'm sure that teams like the Lakers, Bulls, Celtics, etc will largely strive to keep their looks intact. But lesser teams like Milwaukee I can see trying to get a little extra by allowing their sponsors to have a little more room to work with. Think about the Raptors too, now that Drake's involved...with this news now out, Drake would have to be crazy to not see this as a glorious opportunity for cross-promotion. Using his owl logo and colors for the Raptors (ditching the dinosaur identity) makes way too much sense now, and if the NBA allows it or something similar, I can't see any reason why it wouldn't happen.I do hope NBA teams are wise about which teams they choose as sponsors in regards to colors. For example, the red Target logo would look horrible on the Timberwolves' jersey. It'd stand out for all the wrong reasons.The logos / team names still mean something and have a history (at least the names) locally. "The views expressed here are mine and do not reflect the official opinion of my employer or the organization through which the Internet was accessed." Link to comment Share on other sites More sharing options...
Xist2inspire Posted February 18, 2014 Share Posted February 18, 2014 Yes, the names mean something and have history locally, but do they have value? What will bring in more dollars? Again, I'd say that it would vary from team to team. Some teams have established brands that resonate strongly in their markets (Lakers). Others have struggling brands that get largely a "meh" response in their markets (Bucks). Still others are just trend-followers who will chase whatever potential moneymaking trend out there (Heat).But, this all depends on what the NBA's policy on ads will be. If they designate a certain space for ads and strongly enforce that rule, then most of our concerns are for naught. If they decide to follow the soccer/football/WNBA model or loosely enforce ad guidelines, then the question of "value" becomes valid, as teams and the NBA will have to decide for themselves what will bring in the most money. Tradition is the foundation of innovation, and not the enemy. Link to comment Share on other sites More sharing options...
bosrs1 Posted February 18, 2014 Share Posted February 18, 2014 And the NBA slowly becomes soccer. Not a good development. Link to comment Share on other sites More sharing options...
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