Brick Posted February 23, 2014 Share Posted February 23, 2014 Both ESPN and this site use this logo as the primary Washington Wizards logo:I went to a game at Verizon Center this year and didn't see it in any signage at all. It's also not currently used on the web site. They prefer either the hand:Or the monument:Does anyone definitively know the current practice? I don't follow the Wizards that closely, but it's kind of jarring when I see the red, white and blue wizard on ESPN highlights. Link to comment Share on other sites More sharing options...
phutmasterflex Posted February 23, 2014 Share Posted February 23, 2014 The wizard logo isn't used as much and the team appears to prefer the other ones Go A's! Link to comment Share on other sites More sharing options...
CubsFanBudMan Posted February 23, 2014 Share Posted February 23, 2014 Off topic, but that monument logo always reminded me of something, but I couldn't put my finger on it. But I realized recently that it was the NBA Store logo. Different execution, but a similar concept. It almost could be the same ball at a different angle.Anyway, search for Atlanta Hawks and $500,000 on this site if you want more info on the fee to change primary logos. If it didn't originate there it was copied and pasted, but I want to say it was the AJC that finally put in print what we had been told was true for years by insiders. Link to comment Share on other sites More sharing options...
Brick Posted February 23, 2014 Author Share Posted February 23, 2014 A half-million dollars is a lot of money to you and me, but to an NBA team, that's not an arm and a leg, that's a haircut. It's an impediment to changing the logo every year, but not every five years. From what I can see, there must be more than $500,000 standing in the way of the Wizards officially changing their primary logo. They've already changed their apparel, signage and probably their stationery as well. Link to comment Share on other sites More sharing options...
goforbroke Posted February 23, 2014 Share Posted February 23, 2014 A half-million dollars is a lot of money to you and me, but to an NBA team, that's not an arm and a leg, that's a haircut. It's an impediment to changing the logo every year, but not every five years. From what I can see, there must be more than $500,000 standing in the way of the Wizards officially changing their primary logo. They've already changed their apparel, signage and probably their stationery as well. We hear this all the time, "whats another million bucks to an NBA team".. but the problem you aren't looking at the right dollars. Sure they have a player payroll of 90 million dollars but thats not the same money as their marketing dollars. NBA teams are businesses that budget exact numbers of dollars to certain areas of their business. $X to the team, $Y to marketing, $Z to charity etc. Its not as though they have a piggy bank of 200 million bucks that they can just pull stuff out of. Its all very exact accounting - especially when you are dealing with that much money every penny is accounted for. So, they don't want to take $500,000 toout of a marketing budget of maybe only $5 million just to officially make the logo an official primary, when really its just a meaningless identifier. They can PRIMARILY use a SECONDARY so who cares what its called. Not worth $500,000 no matter how much money a company has.The other thing is... there's also apprently a rule where OFFICIAL PRIMARY logos need to have the city and team name in it. So those alternate logos wouldn't be eligible anyway. Somehow the Wizards get away with not having "Washington" in the primary. Maybe they are grandfathered in or something. But those alts don't even have the team name. Link to comment Share on other sites More sharing options...
NatsFan2004 Posted February 23, 2014 Share Posted February 23, 2014 It's a de-facto admission that the team should have never rebranded as the Wizards. The name was never embraced by Washington basketball fans, who have seen some dismal basketball since the Verizon/MCI Center opened in 1997. They're doing just about everything they can to de-emphasize the Wizards imagery without actually changing the name. Link to comment Share on other sites More sharing options...
goforbroke Posted February 23, 2014 Share Posted February 23, 2014 It's a de-facto admission that the team should have never rebranded as the Wizards. The name was never embraced by Washington basketball fans, who have seen some dismal basketball since the Verizon/MCI Center opened in 1997. They're doing just about everything they can to de-emphasize the Wizards imagery without actually changing the name.Also a really good point, they are basically un-branding the Wizards back to the Bullets.This is basically what the Jazz did as well. They still have the Mountains logo as technically their primary, but the Music note secondary is all that's ever seen. Link to comment Share on other sites More sharing options...
colortv Posted February 23, 2014 Share Posted February 23, 2014 It's a de-facto admission that the team should have never rebranded as the Wizards. The name was never embraced by Washington basketball fans, who have seen some dismal basketball since the Verizon/MCI Center opened in 1997. They're doing just about everything they can to de-emphasize the Wizards imagery without actually changing the name.I don't really have a problem with Wizards but it's a wonder they didn't go with Federals or Generals. Link to comment Share on other sites More sharing options...
wonderbread Posted February 23, 2014 Share Posted February 23, 2014 It's a de-facto admission that the team should have never rebranded as the Wizards. The name was never embraced by Washington basketball fans, who have seen some dismal basketball since the Verizon/MCI Center opened in 1997. They're doing just about everything they can to de-emphasize the Wizards imagery without actually changing the name.I don't really have a problem with Wizards but it's a wonder they didn't go with Federals or Generals.An NBA team will never have the name generals because that is the team that the Globetrotters make fools of Link to comment Share on other sites More sharing options...
CubsFanBudMan Posted February 23, 2014 Share Posted February 23, 2014 I went ahead and found an old post of mine that quotes and links to other posts about the $500,000 change fee.http://boards.sportslogos.net/topic/73006-official-2010-11-utah-jazz-logo-leaked/?findpost=1321158 Link to comment Share on other sites More sharing options...
Conrad. Posted February 23, 2014 Share Posted February 23, 2014 I don't really have a problem with Wizards but it's a wonder they didn't go with Federals or Generals.Also, in the official "Team Identity Preferences" document, the Wiz list their options as:#1 element - "dc" secondary#2 element - monument ball secondary#3 element - uniform wordmarkso the wizard is not even listed as an option, lol! apparently ESPN didn't read the official document... Red Goat Creations :: Graphic Design Solutions Link to comment Share on other sites More sharing options...
Brick Posted February 23, 2014 Author Share Posted February 23, 2014 Also, in the official "Team Identity Preferences" document, the Wiz list their options as: #1 element - "dc" secondary #2 element - monument ball secondary #3 element - uniform wordmark so the wizard is not even listed as an option, lol! apparently ESPN didn't read the official document...For all I know, owner Ted Leonsis doesn't really care what logo ESPN uses. The $500,000 change fee doesn't sound like a serious barrier. After all, the New Orleans just changed their nickname and Charlotte is about to do the same. Link to comment Share on other sites More sharing options...
Shadojoker Posted February 23, 2014 Share Posted February 23, 2014 The cost was worth the identity change for Charlotte!! And boy have they recovered from it quickly. Season tickets and sales from merchandise has been through the roof! Link to comment Share on other sites More sharing options...
Xist2inspire Posted February 23, 2014 Share Posted February 23, 2014 The wizard logo looks terrible recoloured, so I'm glad to see that they've moved away from using it. Tradition is the foundation of innovation, and not the enemy. Link to comment Share on other sites More sharing options...
SFGiants58 Posted February 23, 2014 Share Posted February 23, 2014 I don't really have a problem with Wizards but it's a wonder they didn't go with Federals or Generals.A little proof-of-concept here: MLB: Project 32 (Complete), MLB: The Defunct Saga (Complete) Link to comment Share on other sites More sharing options...
WizKid Posted February 23, 2014 Share Posted February 23, 2014 I don't really have a problem with Wizards but it's a wonder they didn't go with Federals or Generals. A little proof-of-concept here: Other than the random pink inside the 'a' that's not bad, not bad at all. GrizzlyBlack Designs, UDC Firebird  Link to comment Share on other sites More sharing options...
SFGiants58 Posted February 23, 2014 Share Posted February 23, 2014 Oops. Here's the fix:and a rough Photoshop onto the uniform: MLB: Project 32 (Complete), MLB: The Defunct Saga (Complete) Link to comment Share on other sites More sharing options...
Cosmic Posted February 24, 2014 Share Posted February 24, 2014 Businessmen don't normally get rich by being dumb. What would that $500,000 have bought in the Wizards' case? A different logo on file at the league offices as the primary? Money is still money. If there's no good reason to spend it, teams probably won't. Link to comment Share on other sites More sharing options...
waltere Posted February 24, 2014 Share Posted February 24, 2014 The bigger question to me is not why the Wizards don't pay the logo change fee, but why the NBA mandates it in the first place? 1 hour ago, BringBackTheVet said: sorry sweetie, but I don't suck minor-league d CCSLC Post of the day September 3rd 2012 Link to comment Share on other sites More sharing options...
Shadojoker Posted February 24, 2014 Share Posted February 24, 2014 Nba has to take back all merchandise, promotions, etc that has the previous logos on them and other semantic bullsh##.. Link to comment Share on other sites More sharing options...
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