elliott Posted May 28, 2014 Share Posted May 28, 2014 ****NOTE: go to page 2 for the first logo update (June 1st)********* Another logo update on 6-2******* Updated, slightly simplified logo again on 6-2I'm gonna let my earlier Kings concept die for a little bit, it's getting towards where I want it to be as a comprehensive design, but the current updates aren't ready to show. Plus didn't really get as many comments as I was hoping (maybe that's just the concepts forum's nature these days, I'm out of practice) so hopefully y'all like this one. Another concept that's been in the works for a long time, and team close to my heart, as y'all might remember from my years of bickering with other posters about the Coyotes bankruptcy! Anyways, now that their established as moving forward (or at least 4 years) as the ARIZONA Coyotes, it's time for an update to the brand.I'd love to continue to refine this and eventually send it in to the team, but we all know those are tricky waters to navigate. Even so, this is the direction that I wish my boys would go in. First off, a color scheme that is uniquely "desert". Dark maroon, a lighter brick red, a slightly burnt looking yellow, sand, and a darker "sandstone" used strictly for logo highlights. I've messed around with versions of this concept including black and dropping the yellowish tones, but I found this to be much more distinctive and "out-there", but I love out-there concepts, as they usually lead to more discussion!The part of the concept that's the longest in the making is the reworked logos. The primary crest has gone through a few renditions, this is my favorite so far, but it absolutely needs to be refined further. I wanted it to be "wilder" and imply more forward motion than the current crest. There used to be a full-body Coyote perched above the wordmark as the "primary" logo, kind of like an NBA team uses a complicated primary that is rarely used for merchandise, but that's been shelved for now. I might post that later because there's quite a few other scrapped logos for this concept as well. The secondary is a newly shaped moon, in the form of a "C", in the negative space of the bigger circle, there is a cactus silhouette to give it a new dimension. The font is completely custom, it's inspired by the original 90s Coyotes font, but it's even blockier. I thought this very square looking design was appropriate for it's reminiscence to that original Yotes font, but also in the fact that it looks soutwestern. The straight edges complement the triangle motif that is present throughout the concept. I wanted to give the team a repeated motif that looks southwestern as well, obviously the triangles are not nearly as gaudy as the kachina jerseys of yesteryear, but they are consistent through the nose of the crest, the sticks on the wordmarks, the pattern on all of the big numbers on the back, and finally the alternate burgundy jerseys.I've given you a bunch of different versions of the wordmark, there's a lot of potential there to create something modern yet distinctive, I think. Full number and NOB sheets are here as well.Speaking about the uniforms, there aren't too many teams that effectively utilize the full shoulder stripe (IMO, the blue jackets and flyers use it well, but teams like the avalanche and panthers have that feature as more of a generic Reebok element), so I wanted to give a different spin on it here. The stripes flare out at the end of the sleeve, matching the hem stripes. Also on the sleeve, if you look at it from the bottom, it wraps around to subtly form the familiar "northwestern" stripe of the current Coyotes uniforms, so we don't completely lose that motif. The socks match this. Finally, there are two options for pants breezers, which both have the triangle motif sublimated in to the sides. Oh, and did I mention the away jersey was sand? There should be one time in the league that doesn't have a pure white road unifom. The Coyotes seem like an appropriate option for that.Couldn't completely decide on a direction for the burgundy alternate. The one on the top is the original version, but then I decided to get crazy by putting the wordmark on the front. Okay, I already know you guys are going to hate it, but what the hell, I kind of liked it (*ducks from flying debris*). Sublimated in to the front of the jersey is the radiating sunburst from the Arizona flag. The alternate on the bottom is much, much simpler, with another stab at putting the triangle motif in to the sleeve and hem stripes. Which jersey do y'all like better? These are two options here, obviously the team would only have one of these alternate uniforms.To top off the set, we have a jersey that would be worn very rarely. I see it as a marketing opportunity. Everyone knows the Coyotes tradition of a whiteout in the playoffs. But let's be honest, this team needs all the marketing interest it can get, so I was thinking that on select weekend matinee home games, there could be whiteouts as well. Also, when the team inevitably makes the playoffs in the next 4 years (haha...jokes), the problem is that for all of these awesome whiteouts, the team is wearing RED!!! I'd want them to wear there white out jerseys for one of those games in the playoffs. The moon crest is slightly altered, and the northwestern stripe returns, except the middle section is white, continuing this strongly white-balanced uniform. Breezers are sand but continue the white vertical stripe, kind of like the Flames, except it flows a little better without the horizontal hem stripe. I'm sure this uniform will generate some controversy as well, especially the pants!!!!Enough rambling. Tell me what you think. Oh, and I'm trying to get involved on Dribbble, if anyone wants to "draft" me haha (not even completely sure who gets to do that). I'm not exclusive enough yet, so i'm jealous of all the dribbblers on the board . Link to comment Share on other sites More sharing options...
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