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Milwaukee Bucks Unveil New Logos/Colors, Jerseys & Court

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Interesting typeface treatment option they didn't go with (from Paul's article):

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This could have worked if the drop shadow was a little lighter.

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As much as I like the new logos ... I miss Classic Bango. I would died if they included him in the new logo package.

retro_logo_200w.jpg

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My issue with the blue is that I thought Wisconsin didn't have a blue collar workforce any more.

Scott Walker wanted the shade to be called "You-Should-Be-Grateful-You-Even-Have-A-Job Blue."

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Interesting typeface treatment option they didn't go with (from Paul's article):

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When I see those I really think they should've went with these. I also think the logo ideas were better than what they actually went with:

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I absolutely love the shield with just the antlers in it!

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Paul Lukas' of Uni-Watch/ESPN take on the new logos

The Milwaukee Bucks will have a new look next season, beginning with a new logo set and a fresh color scheme.

Details of the team's new visual program were unveiled Monday night at the BMO Harris Bradley Center. A few elements had been shown in a teaser video released earlier this month, and some other details had leaked on Twitter over the past two weeks, but this marked the first official confirmation of the team's redesign. New uniforms will follow in June.

And therein lies the rub -- it's frustrating when a team unveils only certain parts of its new design while keeping the uniforms under wraps. Everything that's been unveiled so far was developed within the larger context of the Bucks' new uniform set, so it's difficult to assess the various components in isolation. (And for what it's worth, the feeling here at Uni Watch HQ is that the new uniforms are very good -- better than the logos -- and will be a big hit when they're unveiled in June.)

That said, here are the details and thoughts on what's been unveiled so far:

The colors

The Bucks are going with green and cream, with blue and black being used for accents and trim. The use of cream -- an unusual choice -- reflects Milwaukee's nickname, "the Cream City," which was inspired by the pale yellow bricks used in many of the city's buildings.

Uni Watch's take: Love it. Green and cream are an inspired pairing, and the blue is used judiciously and effectively. Well done.

The primary and secondary logos

The team's familiar deer's head logo has been reimagined. The inner antlers suggest the shape of a basketball and the chest looks like an "M," both of which appear in the new secondary logo.

Uni Watch's take: A mixed bag. The new deer has more character than the old one, but the slanted eyes feel like too much of a "tough mascot" cliché. And while the basketball within the antlers is a nice touch, the ball-based secondary logo feels a bit generic. Similarly, incorporating the "M" into the deer's chest is clever, but the "M" logo by itself looks more like a minor league baseball logo.

The tertiary logo

Here we have a stylized shape of Wisconsin with the team name shown in diagonal lettering. The strips of blue show the areas where the state is bordered by water.

Uni Watch's take: Very nice. Here's hoping this logo gets a lot of use in the team's marketing and promotional campaigns.

The typeface

While the rest of the sports world is going with pointlessly eccentric typefaces that are often hard to read, the Bucks have opted for a straightforward block font. In addition to being used on the logos, this font will also be used for the team's new uniforms, due to be unveiled in about two months.

Uni Watch's take: Kudos for keeping it simple. But here's a little nugget of what might have been: At one point the design team tinkered with giving the type a drop shadow. We wish they had stuck with that -- it looks so good!

Overall, a solid B seems like a fair grade for what we've seen so far. But that grade will go up when the uniforms are unveiled.

Stay tuned -- tomorrow we'll have a comprehensive behind-the-scenes look at how the Bucks' redesign was developed.

I completely agree with that summary given by Paul there. I was skeptical at how they would utilize blue, but I really love how it was presented on that tertiary logo. Green and cream do go really well together, and I can only hope he's right about the uniforms being a home run.

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Are they getting new unis as well? Because I think we're all so relieved that these logos don't absolutely stink that we've lost sight of the fact that they can still mess this up somehow.

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Probably one of the better nba updates in recent years. Adore the Wisconsin logo. A shame that they didn't go with the drop-shadow font.

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I'd be really disapointed if the road unis do not say "MILWAUKEE" and I'm concerned because this logo package doesn't really have a Milwaukee wordmark, unless they take the on from the roundel.

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Considering Paul Lukas seems to be really liking the uniforms from what he's seen -- and how much he likes striping patterns -- I'm thinking some green-cream-blue variation on the Irish rainbow is even more likely.

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The biggest advantage is the dismissal of that stupid red. I couldn't help but think it was that hallmark holiday that comes around on December 25 every time I saw that set. That strainfully clunky beveled wordmark is also gone. Those uniforms were terrible also, and those ultra-condensed numbers.

Overall, certainly an upgrade. But definitely could have been better. How can they call blue one of their colors, in lieu of a 1.2 point line weight stroke of it in the tertiary logo? They could have worked a little of the blue in to the primary/secondary, with some trial and error/exploration.

Edited by AAO

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The biggest advantage is the dismissal of that stupid red. You couldn't help but think it was December 25 every time you saw that set.

I managed, probably because Christmas decorations aren't up for about 83% of the NBA season.

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Hey now, the argument is certainly stupid but we could stop there.

I'd be really disapointed if the road unis do not say "MILWAUKEE" and I'm concerned because this logo package doesn't really have a Milwaukee wordmark, unless they take the on from the roundel.

They don't really have a "BUCKS" wordmark in this package either. Although I suspect you're right and we're in for team name on home and road. Again. Which would be too bad.

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The biggest advantage is the dismissal of that stupid red. You couldn't help but think it was December 25 every time you saw that set.

I managed, probably because Christmas decorations aren't up for about 83% of the NBA season. Maybe you're stupid.

The biggest advantage is the dismissal of that stupid red. I couldn't help but think it was that hallmark holiday that comes around on December 25 every time I saw that set. That strainfully clunky beveled wordmark is also gone. Those uniforms were terrible also, and those ultra-condensed numbers.

Overall, certainly an upgrade. But definitely could have been better. How can they call blue one of their colors, in lieu of a 1.2 point line weight stroke of it in the tertiary logo? They could have worked a little of the blue in to the primary/secondary, with some trial and error/exploration.

Better? Now the post isn't beckoning your opinion. It was christmas all year round in that previous set.

They came up with this custom block type, I'm sure the uniform marks are going to utilize this. With the emphasis on Milwaukee this set, they would have to have the road script read 'Milwaukee'

nba_bucks-typeface_final_1188x580.jpg

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I'm a huge fan of cream, so I like its use here. I really like the Wisconsin alt. logo. The blue adds a nice, accenting touch and is a cool geographical nod which you don't see very often in design. All in all I think it's an upgrade. A clean, unique look.

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I love green and red (see under my avatar). So this is a step down for me. The only thing I'd have preferred to green and red is the Irish Rainbow.

The poster above who likened the Bucks to the Padres may be on to something. I guess what favors the Bucks, though, in that comparison is that they've always used green. The Padres don't have such a color. But the point still makes sense: what is the Bucks identity? Green. But green and what? How long have they had this current red? It seems like not very long but time flies for those of us old enough to remember the Irish Rainbow.

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If they'd kept red with this new green and cream, they'd be pretty close to the Minnesota Wild's color scheme.

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If they'd kept red with this new green and cream, they'd be pretty close to the Minnesota Wild's color scheme.

If you kept up your rhyming, you would've been pretty close to a poet, or a rapper. :upside:

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Interesting typeface treatment option they didn't go with (from Paul's article):

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Whoa!!?? Kinda a retro/classic font too! Surprise they didnt go with this font. Either one would've work. No biggie.

Now as the Raptors...they dropped the ball completely.

Conrad, are you still putting together fonts? This would be a great option.

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