Louis Posted June 5, 2014 Share Posted June 5, 2014 They announced the new club yesterday, their logo hasn't gone down well.http://www.studio360.org/story/bad-design-makes-twitter-angry/ Link to comment Share on other sites More sharing options...
nuordr Posted June 5, 2014 Share Posted June 5, 2014 The logo sucks, but then again I have never seen a soccer logo that I absolutely love in the United States. Link to comment Share on other sites More sharing options...
Panthers Posted June 5, 2014 Share Posted June 5, 2014 Utter crap just like the St. Louis logo.In case people haven't figured out, it's SOCCER in this country, not football. Link to comment Share on other sites More sharing options...
-kj Posted June 5, 2014 Share Posted June 5, 2014 Shut up, Meg. Buy some t-shirts and stuff at KJ Shop! KJ Branded | Behance portfolio  POTD 2013-08-22 On 7/14/2012 at 2:20 AM, tajmccall said: When it comes to style, ya'll really should listen to Kev. Link to comment Share on other sites More sharing options...
BrandMooreArt Posted June 5, 2014 Share Posted June 5, 2014 Edit - nevermind  GRAPHIC ARTIST BEHANCE  /  MEDIUM /  DRIBBBLE Link to comment Share on other sites More sharing options...
wonderbread Posted June 5, 2014 Share Posted June 5, 2014 Utter crap just like the St. Louis logo.In case people haven't figured out, it's SOCCER in this country, not football.cough*association football*cough Link to comment Share on other sites More sharing options...
Soarindude Posted June 6, 2014 Share Posted June 6, 2014 The logo sucks, but then again I have never seen a soccer logo that I absolutely love in the United States. Notice how the logo to the right utilizes the fleur de lis versus the one to the left. That's a far more acceptable way of branding a team with fleur de lis, compared to the giant clip-art logo they settled on. Link to comment Share on other sites More sharing options...
Gothamite Posted June 6, 2014 Share Posted June 6, 2014 Should be pointed out that the design on the right is a spec job from a local designer. Many more at the link. The Green Bay Packers Uniform Database! Now in a handy blog. Link to comment Share on other sites More sharing options...
seattlesonicsofsacramento Posted June 6, 2014 Share Posted June 6, 2014 From the article:"some local graphic designers":- @Arsenal_KY^seems unfair (and unrealistic) to be able to just decide that the colors should be black and white, and of course you're going to look nicer with that sort of minimal design using b&w, as the purple just looks bad, although that may also be due to the coloring effects he used. As far as arranging all those assets we're sort of agreeing on (bourbon barrel, fleur-de-lis, Louisville City), it's a clean job, just not very interesting.- @jeremybooth^again, idk if the best approach to producing a concept is to choose completely different colors. idk if it's just the size of the image, but I feel about these two designs the same way I feel about a lot of ones that try to use the fleur-de-lis: all the detail of that symbol is lost when it's resized so small to fit into a crest. The bourbon barrel's shape influencing the shield is a cool idea that I think could just be executed a bit better."local ad agency strADegy":^not sure these really need commenting on. They're clearly not for Louisville City, the soccer team that already exists, so they're really not more than concepts showcasing what the designer is capable of, I guess. "The pictures looked good on the computer," Will Brown explained Link to comment Share on other sites More sharing options...
Soarindude Posted June 6, 2014 Share Posted June 6, 2014 All of the looks are better than what they came up with. Good find, Gothamite.That bottom right crest reminds me of Einsteins bagels, though. Link to comment Share on other sites More sharing options...
ohryan Posted June 6, 2014 Share Posted June 6, 2014 The logo sucks, but then again I have never seen a soccer logo that I absolutely love in the United States. Notice how the logo to the right utilizes the fleur de lis versus the one to the left. That's a far more acceptable way of branding a team with fleur de lis, compared to the giant clip-art logo they settled on.Aren't fleur-de-lis French? How does to the Spanish pronunciation of "futbol" fit in with French-inspired branding? Link to comment Share on other sites More sharing options...
Gothamite Posted June 6, 2014 Share Posted June 6, 2014 I don't know what the designer's rationale was. I also don't know Louisville - is there a sizable Hispanic population and culture? Maybe blending symbols of the past with the city's future?Would love to learn more. The Green Bay Packers Uniform Database! Now in a handy blog. Link to comment Share on other sites More sharing options...
pcgd Posted June 6, 2014 Share Posted June 6, 2014 Football Club to me is stupid here but I can live with it. Futbol Club is just idiotic. Link to comment Share on other sites More sharing options...
nuordr Posted June 6, 2014 Share Posted June 6, 2014 I don't know what the designer's rationale was.I also don't know Louisville - is there a sizable Hispanic population and culture? Maybe blending symbols of the past with the city's future?Would love to learn more.The fleur-de-lis and the stars used to represent the city before it merged with Jefferson County in 2003: Now the flag looks like this: The barrel symbol represent the Bourbon made in the state (95% of all Bourbon comes from Kentucky) The Hispanic population in the city is under 27,000 and the whole state population is under 133,000. The checkered flag pattern either represents the Kentucky Derby or it could be used to symbol the pattern of the flag of Secretariat (greatest racing horse ever). Link to comment Share on other sites More sharing options...
pokecat12 Posted June 6, 2014 Share Posted June 6, 2014 I don't know what the designer's rationale was.I also don't know Louisville - is there a sizable Hispanic population and culture? Maybe blending symbols of the past with the city's future?Would love to learn more.The fleur-de-lis and the stars used to represent the city before it merged with Jefferson County in 2003: Now the flag looks like this: The barrel symbol represent the Bourbon made in the state (95% of all Bourbon comes from Kentucky) The Hispanic population in the city is under 27,000 and the whole state population is under 133,000. The checkered flag pattern either represents the Kentucky Derby or it could be used to symbol the pattern of the flag of Secretariat (greatest racing horse ever).I was going this direction but you got it right,. Nice going! Besides, soccer is having a renaissance here since UofL's team has been on an upswing in the last few years and the east end of town has a surgence of soccer fans AND fields. Link to comment Share on other sites More sharing options...
BigRed618 Posted June 6, 2014 Share Posted June 6, 2014 Utter crap just like the St. Louis logo.In case people haven't figured out, it's SOCCER in this country, not football.At least whoever made STLFC's logo knew better than to use clipart. Whoever made this L'ville one just plain couldn't be bothered! Link to comment Share on other sites More sharing options...
Chilton92 Posted June 6, 2014 Share Posted June 6, 2014 Looks way too similar to Orlando City's crest, down to the color scheme and design. It's like they just added a barrel design and replace the lion with a fleur-de-lis. Even the name of the club look to be taken from Orlando City. It's just lazy, plain and simple. http://www.manic-expression.com Link to comment Share on other sites More sharing options...
Digby Posted June 6, 2014 Share Posted June 6, 2014 Looks way too similar to Orlando City's crest, down to the color scheme and design. It's like they just added a barrel design and replace the lion with a fleur-de-lis. Even the name of the club look to be taken from Orlando City. It's just lazy, plain and simple.Well, that's because this club is a future Orlando City offshoot. Whether that excuses the franchise-iness of the look is still up for debate however. Fan Style ShirtsShowcasing fan-made sports apparel by artists and designers Link to comment Share on other sites More sharing options...
Chilton92 Posted June 7, 2014 Share Posted June 7, 2014 Looks way too similar to Orlando City's crest, down to the color scheme and design. It's like they just added a barrel design and replace the lion with a fleur-de-lis. Even the name of the club look to be taken from Orlando City. It's just lazy, plain and simple.Well, that's because this club is a future Orlando City offshoot. Whether that excuses the franchise-iness of the look is still up for debate however.Ah... I didn't know that. If that's the case, I can kinda see why they did it then. If not, my opinion still stands--lazy. http://www.manic-expression.com Link to comment Share on other sites More sharing options...
ohryan Posted June 7, 2014 Share Posted June 7, 2014 Looks way too similar to Orlando City's crest, down to the color scheme and design. It's like they just added a barrel design and replace the lion with a fleur-de-lis. Even the name of the club look to be taken from Orlando City. It's just lazy, plain and simple.This is rich. Someone blaming an "Orlando City" feeder club of ripping off it's "ORIGINAL" idea of naming a club "City." Link to comment Share on other sites More sharing options...
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