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Duque de Caxias FC - Rebranding Project


Elece_CP

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Small and not so traditional teams usually have uniforms and sloppy visual identities. Using the Duque de Caxias FC as an example, let's try to change that. This design revamp, give a new face to the Duque de Caxias FC, ​​is a personal project, nonprofit, and without any connection with the institution Duque de Caxias Futebol Clube. It is worth mentioning also that this project is done with inspiration on a project of Ricardo Carvalho, called "Nike International Kits 2014/2015 & Brand New" which can be found right here on Behance.

This project also was only possible with the knowledge acquired at the Federation of Mockups for the entire time that I was a member of it, and still am. This project does not use in any real brand beyond the Duque de Caxias redone brand, and the goal is to show that even the smallest clubs tradition, lower investment, with a little common sense, and good taste, may be more visually pleasing, and thus, attract more fans. Here will be developed in addition to things connected to the shield, which is the main identity of the club five uniforms for the football team, three players to line (Home, Away and Alternate), two for goalkeepers (Home and Away), plus uniforms for technical, training and commission etc. As I will not use any real brand, the brand to take on the role of supplier of sports equipment is a fictional brand that meet the name Elece.

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Click Here to see the project: http://bit.ly/1omrVqv

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