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Most/Least successful Uni/Logo overhauls


SabresRule7361

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When a team changes the logo and/or uniform, it can go either way- fans love/hate the change and it either does very well in sales/popularity or not.

What are some examples of this you recall?

For me, some NBA ones stand out.

Positive #1- 1992 Suns.

Some forget that Barkley wore the old uni in the preseason, so it's not like we knew what was coming. Literally.

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The new logo and uniform were unveiled on opening night. The famous staburst logo/uni.

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It became a hot seller and it was good timing- with the Lakers in decline, Phoenix became the chic Western Conference team.

Positive #2- 2001-02 Mavericks.

Some forget that the Cuban era and the 50 win playoff streak actually started in the last year of the old unis.

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This, like the Suns, made the team come off a lot cooler. Didn't hurt that Nash/Nowitzki were thriving, giving these new duds hot-selling names for jersey sales.

Negative #1- 1995 Cavaliers.

Like the Suns/Mavs, new arena = new look. But this one wasn't seen quite the same.

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It didn't help that they lacked a big-name to sell the jerseys like Barkley, or even Malone/Stockton with the Jazz mountain unis.

Negative #2- 1999 Atlanta Hawks.

The Hawks previous unis were ones that most remember- the PacMan logo, the mid-90s one, and the bird uni.

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Again- new arena, new look. But it just fell flat IMO.

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And the lack of success makes it more startling-

With the PacMan logo uni- made the playoffs all but twice from 1983-1992.

With the other uni and then the bird one- 7 straight playoff appearances.

With the 1999 uni: never made the playoffs.

Switched from yellow/red to red/blue- seven straight playoff appearances.

Is it a coincidence that an era of bland jerseys had the least success compared to others?

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Can't argue with the success of the Patriots after these unis (aside from the 5-11 season the first year they wore them in 2000)

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The also weren't too bad with the previous uni's, but they weren't around that long, only 95-99 with a SB appearance

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The Pats went through like 4 uniform changes during the early 90's.

1992

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1993

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1994

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From the worst NHL primary unis...

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...to totally owning green. Success.

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You are forgetting the previous jersey set, which was some of the best in the NHL, and those were in fact nicely green.
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Positive #1- 1992 Suns.

Some forget that Barkley wore the old uni in the preseason, so it's not like we knew what was coming. Literally.

barkley_index_400x260.jpg

The new logo and uniform were unveiled on opening night. The famous staburst logo/uni.

Not arguing that it wasn't a successful rebrand, but the identity was unveiled long before opening night - the logos were released straight after the regular season: http://news.google.com/newspapers?id=RvdFAAAAIBAJ&sjid=uh0NAAAAIBAJ&pg=6245,3455156&dq=phoenix+suns&hl=en

- with the unis being unveiled a short time afterwards.

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The TWO previous Dallas jersey sets were top-tier.

preview.jpg?

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The thing with the 2007-08 jersey overhaul- their initial white jersey was perfectly fine IMO:

If they just did a black version of THAT, it wouldn't have been as bad.

The problem with the two jerseys above is that the green is practically black. As much as I liked the all star ripoff set, the current jerseys blow them out of the water.

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I have a feeling the current Sharks jerseys will be in this thread in a few years.. With another playoff choke and the jerseys already looking bad and the team on the decline, it will be a "bad" era if jerseys.

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I would say when the Devil Rays became the Rays in 2008. Went from 0 playoff appearances in 10 years as the D-Rays to 4 playoff appearances in 6 years as the Rays including the AL pennant in 2008.

ept_sports_mlb_experts-647761667-1272900

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I would say when the Devil Rays became the Rays in 2008. Went from 0 playoff appearances in 10 years as the D-Rays to 4 playoff appearances in 6 years as the Rays including the AL pennant in 2008.

ept_sports_mlb_experts-647761667-1272900

Aesthetically, there are at least a few of us on here (myself included) that think this is a downgrade, specifically in the color department.

While I'm at it...

vaughn.jpg

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I would say when the Devil Rays became the Rays in 2008. Went from 0 playoff appearances in 10 years as the D-Rays to 4 playoff appearances in 6 years as the Rays including the AL pennant in 2008.

ept_sports_mlb_experts-647761667-1272900

Aesthetically, there are at least a few of us on here (myself included) that think this is a downgrade, specifically in the color department.

While I'm at it...

vaughn.jpg

PHP4E176AFFA5E93.jpg

I totally agree with you about the Rays about the uniform downgrade as it looks kinda bland. Though as long as the Rays stay competitive in the AL East, it will be a while until they rebrand. There is much more merchandise on the current look (winning helps too B) ) than the old Devil Rays era. I also agree with the Angels as well. They went from a losing team with a terrible look (don't even try bringing up the periwinkle sleeves on that blue alt) to a winning franchise with a World Series title and sharp uniforms to boot (the red alt, not so much :wacko: ).

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Presentation1logo_opt.jpg

UConn basketball (both genders) were a great and storied team when they had the panting husky to begin with (though the men's missed the dance in 2013 because of sanctions), they rebranded in the 2013-14 academic year to the fierce husky, and they did the gender sweep in basketball like they did in 2004.

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