Most/Least successful Uni/Logo overhauls

[Germanshepherd]

The Bills switching to their current set over the monstrosities they had before had a very positive reaction.

[shaydre1019]

I think I've seen more new Astros caps in the past year than I did the brick and black set the previous 10 yrs. they're just so nice. The gear is everywhere

[Unocal]

Utah Jazz mountain jerseys- first 2 years, NBA Finals after years of coming up short in the purple and yellow.

[SFGiants58]

Positive:

The Orlando Magic before 08-09, idling in mediocrity:

They change the uniforms in 2008, and take a trip to the NBA Finals:

Negative:

The Penguins win two consecutive cups in these:

Then go to these:

Not that much of a downgrade, but still a downgrade.

[worcat]

To

[jakepled]

Charlotte Hornets are gonna be near the top of this list eventually. The Bobcats were the worst selling merchandize in American pro sports for years. The new Hornets gear is flying off the shelves.

[lahaye7]

UConn basketball (both genders) were a great and storied team when they had the panting husky to begin with (though the men's missed the dance in 2013 because of sanctions), they rebranded in the 2013-14 academic year to the fierce husky, and they did the gender sweep in basketball like they did in 2004.

I still prefer the panting husky

[BrandMooreArt]

this is such a hard thing to measure because a rebrand is usually a sign of change in the organization. new owner, coaches, a relocation, etc. these things effect the team greatly, so if a team starts winning after a rebrand (Broncos, Buccaneers) the Return on Investment there is going to be different than a team who rebrands and starts doing worse. merch sales will go up initially for everyone, but people like winners and no matter what the team looks like, a winner will sell and their identity will build value that people will associate with winning, placing a great, often emotional, value on that identity. the perfect example is the Dallas Cowboys. they've been a mediocre team for 20 years, yet that identity and team is still one of the most loved in America

[CMUBrent]

The Pistons were the first team I thought of when I saw this thread.

Back in the 1980s up to 1995-96, they had this simple, yet classic look:

In 1996-97, the "Teal Era" began. New logo, new colors, new font, new jerseys. Downgrade, IMO. Good look for an expansion team at the time, but not for a franchise that had been around since 1941:

Then in 2001-02, the Pistons went back to the red-white-blue color scheme and an updated version of the Bad Boys look. Modern, but with a nod to the past. Upgrade, IMO:

Didn't really hate the "horsepower" logo--I bought a shirt with that logo on it when I was in high school. I just thought the Bad Boys uniforms (and now the current set) were much better.

[Ben in LA]

The Houston Rockets win two titles in their classic jerseys...then proceed to change to the pinstripe things. Downgrade.

[wonderbread]

They won the titles in their pinstripe unis

[mmajeski06]

From

And having the worst stretch of seasons in Jets history under Kotite, to finally showing improvement in 1997 under Parcells. And in 1998

Winning a rare division title, and an AFC Title appearance in the 1st year of these jerseys.

The Jets fauxbacks looked so good back then. Too bad the striping gets messed up on the new template, as well as the 15 diffferent shades of green.

[Buster]

Despite their first Lombardi, big downgrade.

This makes iteasy to spot the bandwagon fans, so many here on the east coast...they all have the brand new look, nothing vintage,

^This is a a downgrade from:

And all looks since are a downgrade compared to:

[IceCap]

They won the titles in their pinstripe unis

No they didn't. The Rockets won both NBA Championhips in their classic red and gold uniforms. They switched to the pinstripes the season after their second title.

[oldschoolvikings]

Despite their first Lombardi, big downgrade.

This makes iteasy to spot the bandwagon fans, so many here on the east coast...they all have the brand new look, nothing vintage,

^This is a a downgrade from:

And all looks since are a downgrade compared to:

I would, obviously, agree with all this, but to me (probably an unpopular opinion) the last set you posted is even a slight downgrade from this...

IMO the Seahawks are just like the Jaguars. Had it right at the start and every change since has been a downgrade.

[Unocal]

The Orlando Magic unis that SFGiants58 mentioned- that first one was not only of a mediocre era, but it was also an unfortunate switch for a team that until then had some nice unis:

The classic Shaq/Penny pinstripes and even the 2000-2003 T-Mac look.

[TrueYankee26]

to

Pretty much coincided with Chelsea becoming a more global club and winning a lot more cups than at any other point in their history.

[JayMac]

to

Pretty much coincided with Chelsea becoming a more global club and winning a lot more cups than at any other point in their history.

I was a fan when they had that hideous crest. I just couldn't bring myself to buy any merchandise with that abomination on it so it was definitely a welcomed change.

[TrueYankee26]

Finally a least successful overhaul nomination from me: Leeds United.

At the beginning it looked good when they used this crest, but they got relegated in 2004 and haven't been back in the PL since.

EDIT: And yeah, that previous Chelsea crest is butt ugly.

[mjd77]

The Houston Rockets win two titles in their classic jerseys...then proceed to change to the pinstripe things. Downgrade.

They won the titles in their pinstripe unis

Rockets downgrade was the first one that came to mind for me, and no, they did not win anything in the pajamas. The 2 titles were the last 2 years of the red/yellow look.