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Batman Jones

Celebrating the heritage of Anaheim hockey: Re-designing the Ducks

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The mighty redux: Conceiving a new Anaheim hockey identity

From the halcyon days of the Disney-born Mighty Ducks to the period of rule atop the league as black-and-orange-clad Stanley Cup champions, hockey fans in Anaheim have had the luxury of cheering for a team whose identities have consistently been unique and, well, awesome.

Although the original Mighty Ducks identity was the butt end of many jokes during its run, its standing with fans remains favorable. It wouldn’t be a stretch to say a significant slice of the fan base would be happy to see it return.

Several years after the team’s brand was toned down — and grown up — to become the Anaheim Ducks, the new look seems to have left people wondering what has continually driven the organization to move ever further away from its Disney roots.

The latest update to the franchise look, however, has pushed the needle back in the other direction, if only slightly. The Mighty Ducks logo has been resurrected in the form of a shoulder patch, and the orange adornments from 2007 have spread and saturated more areas in an effort to co-opt the surrounding community’s culture.

In other words, there’s lots to like, but realizing the full potential of this team’s identity will require revisiting some elements of its own past.

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MORE HERE: qckd.co/32

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Not feeling the curved beak on the duck logo, it looks really derpy.

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It seems pretty good, but the logo needs a bit of finishing touches.

Also, the white hem with the orange yoke is confusing.

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The beak looks like a cheese puff.

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I think you have a good start, but the logo could use some work. The beak looks like someone took a hammer to it, and overall I think it would work better if it were more aggressive.

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The beak looks like a cheese puff.

And Cheese Puffs are excellent.

LET'S GO CHEESE PUFFS

LET'S GO CHEESE PUFFS

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Orange

Dark Orange

Gold

Dark Gold

Black

Silver

6 colors = too many

Dark shades are unnecessary, and the silver can be easily changed to gold without changing up the look.

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The logo isn't bad, but the beak looks almost broken. A little tweaking and it'll look great.

I love the jerseys, but I feel that the waist striping should match the sleeves with the missing orange stripe added to the white jersey and having an mainly orange bottom part on the black jersey. With those fixes, I'd give you my money in a heartbeat for those jerseys.

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