Jvelleu

Milwaukee Bucks Redesign

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Hey everyone, i want to start this off by saying I really don't like the Bucks' current identity, especially considering how good I think they have looked in the past. Im also a huge fan of the new Hornets rebrand, and after seeing it I was inspired to attempt to do for the Bucks what was done for the Hornets. So heres what I came up with, C&C appreciated.

Ful project available HERE

MilwaukeeBucksPrimaryLogoBackground_zps3

MilwaukeeBucksSecondaryLogosBackground_z

MilwaukeeBucksWordmarksampNumbersBackgro

I also created a mascot logo, which again was heavily inspired by the Hornets brand. My goal was to modernize Bango just as Hugo was. These logos would just be used on apparel.

MilwaukeeBucksMascotLogoBackground_zps60

Here are the uniforms, the Alt. could be worn at home or on the road.

BucksHomeUniformBackground_zpsf64e6101.p

BucksAwayUniformBackground_zps839bf69e.p

BucksAltUniformBackground_zpsf2bc79d0.pn

And lastly heres the court

MilwaukeeBucksCourt_zps3b1805b2.png

https://www.behance.net/gallery/18630075/Milwaukee-Bucks

Thanks, let me know what you think.

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Not a bad start. If I had one complaint, it would be that the "K" looks more like an "H". If it's a custom font, I'd adjust it a little. If not, it wouldn't hurt to look for other fonts.

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I agree with the 'Buchs' part.

Also I think on the primary head on version of the Buck the neck area looks really thick. Maybe I just don't know a lot about deer but I feel like just going from memory if I was head on with a Buck I wouldn't see that thick of a neck. Regardless it looks really nice and Milwaukee should definitely go to a double green look.

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I also see "Milwauhee" instead of "Milwaukee". The antlers look too thick. They're more moose than buck.

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Dude I frigging LOVE these concepts!! Font is good as well as the uniforms & court. My only suggestion would be to add white within the irish rainbows and remove the two tone paint. No need for the lime unless you make the paint lines white.

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I would definitely tweak the script. I agree with the previous comments saying the K looks like and H. Also the B in Bucks looks exactly the same as the 8 on the jerseys. I love the "M" logo with the antlers. It's simple but classy as well.

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Update to the font is perfect. Also, I think the neck on the deer in the primary is too wide/thick. I think if it was thinned out and elongated it would look perfect. In regards to the uniforms, I love the home/away but I am not a fan of the third. I think if you did a sort of fauxback that mimicked the 73-76 cursive font (and maybe even adding some red) would love cool.

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Ok I updated the font to make it more legible:

BucksWordmarkChanges_zps46337864.png

How many greens do you have coming off the letters? It makes them a little blurry and kind of hurts your eyes to look at. And the antlers are too wavy. They look more like tentacles. You may also try adding a bit of depth to them by maybe making one or two look like they're in front of the others.

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The updated "K" works much better. I really love the primary, including the thick neck. I think it gives it a more powerful and prominent appearance. I do agree with McCall, 3 greens on the worldmark gives it a blurry effect. Just 1 green as a shadow would work better instead of 2.

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Ok I updated the font to make it more legible:

BucksWordmarkChanges_zps46337864.png

How many greens do you have coming off the letters? It makes them a little blurry and kind of hurts your eyes to look at. And the antlers are too wavy. They look more like tentacles. You may also try adding a bit of depth to them by maybe making one or two look like they're in front of the others.

I actually really like the effect I was able get with the double greens coming out of the letters, when designing it my main goal was to give the wordmark speed. The 2 greens give it a bit of a gradient effect that make it look like its going fast and also mimic the same pattern thats on the jersey stripes. It was also partially inspired by these astros hats: image_zpsb6064190.jpgIt works as a nod to this retro design style that the jerseys are based off of, while creating a style that is unique in the NBA today.

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No need to add red. My biggest gripe with this set is the primary logo. It's very well rendered, but right now it feels more like a stylized illustration that an NBA logo. I think it needs some sort of shape or ball behind/around it to frame it more. But this is a very nice start.

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Yea, while I dont have anything against red for the Bucks, It wouldn't work with this concept.

Anyway, heres some apparel Ideas:

MilwaukeeBucksApparelBackground1_zpseb48

MilwaukeeBucksApparelBackground2_zps805a

MilwaukeeBucksApparelBackground3_zpsc742

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Everything looks good except for the font. Even with the more legible K, the curves in the letterforms give it a strange "wavy" effect that just doesn't look good. Something along the lines of their original slab-serif font would be better.

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No need to add red. My biggest gripe with this set is the primary logo. It's very well rendered, but right now it feels more like a stylized illustration that an NBA logo. I think it needs some sort of shape or ball behind/around it to frame it more. But this is a very nice start.

I originally was going to have a triangle/shield behind the deer, but as I worked on it I felt the neck gave I strong enough shape to stand on its own. Looking back at it now though, I agree it could use a better frame.

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