Fox has been starting to do away with the "My (channel number)" branding for their MyNetworkTV stations.  KICU, Fox's independent in the Bay Area was the first to go with this type of branding:   Old:   New/current:   Among the Fox-owned MyTV stations, WDCA in Washington, D.C. was the first to do away with their "My 20" branding:     They've since followed suit in Phoenix, the Twin Cities, and Dallas:     Fox also ow