Here's an update on NAU's revision of its Lumberjack marks. Phoenix Design Works got the contract. We'll see if they can top what Red Eye has done here. Given the puppy dogs that they came up with for Tennessee, I'm wary about the "kid-friendly" Lumberjack this article says they'll be producing. From http://www4.nau.edu/insidenau/bumps/5_11_05/louie.htm Louie getting new look, new attitude: He's not mad, just determined When students return to NAU in the fall, a familiar friend will have undergone a minor makeover. Louie the Lumberjack is getting a facelift. The new-look Louie will be a remodeled version of the popular "Bad-Ass Louie" that has been seen around campus for the last couple of years. Louie will be unveiled later this summer as will some new "word marks" for use by NAU Athletics. Though Northern Arizona Normal School's football team was nicknamed the Lumberjacks in the fall of 1915, there have been no "sanctioned" athletic marks. Over the years, NAU athletics has used a variety of fonts and marks. "Bad-Ass Louie" was created by a hat company that wanted a Louie image that would sell on clothing. It has, and a more ferocious and determined Louie seems to be gaining favor in markets outside Flagstaff. But "Bad-Ass Louie" has no body, and some in NAU Athletics hoped to tweak that image to launch a new Louie for the whole campus. "The time is right to focus on the mascot and how it represents the university and the athletic program," said Athletics Director Jim Fallis. "Northern Arizona University, like many others in the country, needs to have a professional view taken of the athletic mascot." To design the new Louie, NAU Athletics, University Marketing and Phoenix Design Works out of New York led a committee that included input from students, ASNAU representatives, faculty, alumni, bookstore, collegiate licensing, Skydome personnel, public affairs, student-athletes and coaches. Phoenix Design Works, which created the UMass Minuteman and the University of Tennessee's "Smokey," designed several new Louie versions and presented them to the committee. The committee tweaked the selections before feedback sessions were held with local boosters and alumni as well as students and student-athletes. The final looks are still in the design stage with rollout scheduled to take place in the late summer. The final designs will include Louie and athletics word marks, which will contain a "Northern Arizona University" mark and an "NAU" for use by all teams. Also under way is a design for a more "kid-friendly" version. The cost for researching and creating the new Louie, about $20,000, is part of the $600,000 already allotted for university image redesign. "I am excited about what they are bringing forward, after having listened to students, alumni, boosters and staff," Fallis said. "I want to thank the university administration for including the review of the athletic logo in the all-encompassing university marketing plan."