It doesn't look terrible (reserving judgement until I can see all the details), but it just blends in with all the other minimalist crap Nike/NBA is putting out for alternate jerseys recently.
Also - why only emphasize the "BROTHERLY"? That just looks awkward
EDIT - After seeing the entire release, I give these an 8/10. They are minimalist-ish, but the details are a cool representation of Reading Terminal Market.