OK, to answer your questions: 1. What is it missing? To put it simply, it's missing detail. Your first design had mountains with some imperfections, which was a nice touch. There were too many mountains, but by taking some away, you've created a PERFECT set of mountains. That isn't to say they mountains are rendered perfectly, but what I mean by that is that the mountains are all relatively the same. They are all perfectly lined in a row, and because of that, the design is too simple. My advice in this situation is to make some of the mountains overlap each other, instead of just having one mountain suddenly mesh into the other one. More detail that can be added: (but doesn't have to be) is some simple shading. For example, the Utah Jazz logo: http://www.sportslogos.net/logo.php?id=jy1...gvrp2a5phwtvdfh In this logo, the mountains appear three-dimensional, which sounds like a hard effect to come by, when really all that they've done is color the mountains two colors. If that is executed properly, the mountains look a lot better. Also on the subject of detail, under the script Rockies, nothing is happening. There is a semi-circle. What benefits does this semi-circle pose? You could add the seams of a baseball, but that's basically what the Jazz did. As the semi-circle poses no real benefits, you may want to try one of three things: (just to see if it looks better) 1. Get rid of the semi-circle. Either do not have anything under the script, or put something else there. 2. Turn the logo into a shield. 3. Turn the semicircle into something. While these are some possible solutions, none of them may be right. The best solution may be to keep the semi-circle, although I would imagine there would be something a bit more appealing. 2. What needs to be changed? More detail on the mountains. Such as shading and creating small imperfections. The semi-circle under the script. Simplify the wordmark. Rockies is surrounded by: a thin black line, a white outline, a purple outline outside that, and a black outline outside that. I'm not sure if this is your doing or not, but surely we don't need four outlines! One or two should do it. 3. What are the strong points? The idea, like many ideas, has potential to be executed quite well. Just some fine tuning can turn just about anything into a fine design. The wrong tuning will put bad tastes in our mouths, but the right ones will leave a lot of people smiling. If you are willing to mess around with some details and spend time on a concept, (and you can take a lot of members here as examples) you can come up with professional looking final designs. Phew. I hope that is at least somewhat helpful.