Joe

1 hour ago, VDizzle12 said:

 

I absolutely hated the logo at first, but it's definitely growing on me. Seeing the basketball court, football field,  helmets and other applications helped. I was afraid that at first the "primary" logo would always have Akron below. That seemed amateurish and cluttered. The "A" by itself is much cleaner. It's a simple lettermark, but I can see subtle references to past logos. The serifs from the motion and oval A logos, the angled lines and Z from the 2000s logos. Maybe it's a stretch and I'm just talking myself into it. But it could have been a lot worse. I'm actually going to miss the previous custom font. I'm glad they had Bosack come up with a new font for brand consistency. It's just that nothing about it seems custom to me. Like they just downloaded a free sci-fi font from Dafont. 

 

Guess the people in charge wanted a clean logo and nothing "gimmicky." I get it to some extent. If done poorly a kangaroo could feel like something out of minor league baseball. The Zips need some sort of secondary logo though. Hopefully one of the older kangaroo logos can stick around in a lesser role. Like how Alabama uses the elephant. 

 

Fear the Roo. 

 

 

You're post is 100% accurate... All of it.

The previous Akron word marks and subsequent font were really awkward in their execution. I feel comfortable saying that because I did them. In fact, that was the first custom key-able font we ever did and what I didn't know then really shows.

This is a simple, clean, Division I collegiate logo that's built for the long-haul. It's jarring, for sure, considering that Akron is going from almost double digit logos (9 in the system) to one. A mid-major like Akron only has so many opportunities for media impressions. As such, it's very difficult to build any kind of brand equity with 9 logos.

I'm glad you're warming up to it, VDizzle. I love it.

Another gem from my good friend Dan Simon:

http://ballparkbiz.wordpress.com/2013/12/18/its-the-yakima-valley-pippins/