Except that it's not really a contest. A contest, in the terms you are referring to, is a means to give away a prize. The chief benefactors in a contest are the contestants. This is a lottery. Everyone is paying their way in, yet only one or two will make out with more than what they put in. The chief benefactor in a lottery is the lottery itself, or in this case the team. Now, I don't frown upon all design contests. For example, the Grand Rapids Griffins have done a great one the past few years doing one-off fan designs. The Manitoba Moose did one back in the day that was pretty great as well. But they also have appropriate rewards and they don't get the potential rights to multiple designs. As for your last point about the industry. Of course there is competition. Studios and design firms regularly respond to RFPs and perhaps do a little prep work to help secure clients from other studios. But if you ask an architect to come up with a finished blueprints for a house or building, you will pay for them. You don't ask 4 different wedding photographers to photograph your wedding only to pay the one who took the best pictures. This is what portfolios and websites are for. Eventually, it may take money out of your pocket. One less client that's willing to pay your fair market value because they can get it done for free. eventually, yes it could, you're right. flip the coin over, say someone wins and it leads to high paying branding assignments for them because of the exposure. there are alot of "ifs" and "whens" in life, i just choose to not get upset about something that i definitely cannot control. now, i'm not saying that i'm personally going to enter, but you have to realize, this contest isn't putting anyone in line at the welfare office. It isn't? I have college loans, studio expenses, and basic living costs just like anyone else. Me and my studio could sure use the extra work and income; and if not my studio, then I would rather have them pay someone like Fraser, Andy, Brandon, or even Joe (if he still takes tiny fish jobs like this anymore ) because it helps them pay their bills. And what if 5 other teams see that contests like this get not only a large amount, but also quality design work for an embarrassingly small investment? There goes 5 more potential clients. Then 20 teams do it. It's playing with fire. i was speaking in terms of this contest, and this contest only. yes, i have bills too. yes, in the grand scheme of things it could be a snowball effect on how minor league teams handle these sorts of things. yes, it is a disservice. i agree with you on all points and i have never been "pro" to these sorts of things. all i'm saying is, personally, i will not shun someone for doing this, that's all. the biggest disservice to our industry would be that fact that someone got paid to do their dreadful primary logo.