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  1. Wisconsin Timber Rattlers to play as Udder Tuggers June 3, 2019 - 15:42 PM When the Fond du Lack Dock Spiders, a collegiate summer league team that plays at the southern tip of Wisconsin’s Lake Winnebago, debuted in 2017, there was a lot of chatter about their arachnid-based logo. As a Richmond Spider myself, […] Read More...
  2. Clearwater Threshers play as Beach Dogs May 31, 2019 - 20:41 PM When the Clearwater Phillies rebranded in 2004, the nickname Threshers, a kind of shark, won out over Beach Dogs. But as with many minor league baseball teams, that did not stop the Threshers from wondering what could have been. Late […] Read More...
  3. Minor league promo supports sea turtle conservation May 30, 2019 - 15:56 PM It will be a battle of the turtles in the high-A Florida State League when the Jupiter Hammerheads rebrand as the Loggerheads for one game against the Daytona Tortugas. The promotion will benefit the nonprofit Loggerhead Marinelife Center, located less […] Read More...
  4. Big East Conference Unveils 40th Anniversary Logo May 29, 2019 - 18:47 PM To celebrate the 40th anniversary of the conference’s founding, the Big East unveiled a new commemorative logo on Wednesday morning. The Big East was founded on May 29, 1979, when then-Providence head coach Dave Gavitt spearheaded an effort to create […] Read More...
  5. Mahoning Valley Scrappers to play as Peppers in Oil May 23, 2019 - 16:49 PM If nothing else, this wave of minor league baseball teams adopting temporary identities based on local food specialties has demonstrated an astounding array of food items that are considered delicacies. The latest to the smorgasbord of edible identities is the […] Read More...
  6. You Otter Know Erie Updates Old Look for New Logo May 20, 2019 - 15:26 PM The Erie Otters are bringing back a familiar face to the Ontario Hockey League. Just three seasons after it was replaced, the Otters announced yesterday that their hockey-playing otter logo, used by the team for their first twenty seasons, would […] Read More...
  7. Expedition League expands to Canada with Wheat City Whiskey Jacks May 19, 2019 - 14:11 PM The Expedition League, a collegiate summer baseball league based in the Great Plains, will celebrate opening day for its second season May 24. When it does, it will introduce two new teams: the Fremont Moo (whom we covered here) and […] Read More...
  8. Buffalo Bisons update Wings alter ego May 15, 2019 - 18:09 PM The Triple-A Buffalo Bisons introduced their alternate Wings identity last year, joining an armful of other minor league baseball teams who have promotions based on local food specialties. The Bisons will reprise the role of Wings this year, but with […] Read More...
  9. Expedition League introduces Rapid City Jackalopes May 15, 2019 - 16:03 PM Baseball’s collegiate summer Expedition League, which is playing its second season right now, has announced plans to expand in 2020. The league will welcome Rapid City Jackalopes, named for a mythical creature whose origins go back to 13th-century reports of […] Read More...
  10. Salt Lake Bees to commemorate Transcontinental Railroad May 14, 2019 - 14:17 PM From 1863 to 1869, three private companies built 1,912 miles of continuous rail, creating the First Transcontinental Railroad across the United States. While the Central Pacific Railroad Company started in Sacramento and started working eastward (continuing track that the Western […] Read More...
  11. Southern Illinois Introduces New, Streamlined Logo May 12, 2019 - 20:35 PM Southern Illinois University unveiled a new logo earlier this year that gives the Saluki a more streamlined appearance than its dated predecessor. “The Saluki is unique throughout collegiate athletics,” athletic director Jerry Kill said. “Our goal with the new logo […] Read More...
  12. PawSox to wear sign language uniforms on Deaf Culture Day May 12, 2019 - 18:49 PM Earlier this season, the Rochester Red Wings hosted the Pawtucket Red Sox for Deaf Culture Day April 28. As part of the game’s commemoration of the deaf community, Rochester wore uniforms with illustrations of hands forming letters in American Sign […] Read More...
  13. Daytona Tortugas commemorate 15 years since Napoleon Dynamite May 10, 2019 - 21:16 PM The Daytona Tortugas have already paid homage to The Hangover this season, and tonight they’re commemorating another modern classic. Fifteen years after we were graced with the quirky but lovable Napoleon Dynamite, the Tortugas will wear “Vote for Shelldon” uniforms, […] Read More...
  14. Inland Empire 66ers unveil California Burritos jerseys May 8, 2019 - 21:58 PM The Single-A Inland Empire 66ers teased a California Burritos promotion earlier this month, but now we have details. The promotion is, as suspected, a temporary rebrand in which the team will play one game as the California Burritos. Per the […] Read More...
  15. State College Spikes to play as Happy Valley Grilled Stickies May 8, 2019 - 02:45 AM Nestled in central Pennsylvania’s so-called Happy Valley, which got its name in the 1930s from its relative resistance to the otherwise pervasive Great Depression, lies another relic of that bygone era: Ye Olde College Diner, which has been around in […] Read More...
  16. Inland Empire 66ers tease California Burritos promo May 4, 2019 - 21:07 PM The California burrito is a cultural phenomenon that is near and dear to the people of southern California, particularly San Diego. The California burrito is basically what would happen if traditional Mexican food got a DNA test and discovered to […] Read More...
  17. John Carroll Introduces New Athletic Branding May 4, 2019 - 15:41 PM As it prepares to celebrate 100 years of its participation in intercollegiate athletics, John Carroll University on Friday unveiled a brand new logo, color pallette and wordmark. The collaborative process took more than a year, and involved input from athletes, […] Read More...
  18. Dakota State Unveils New Academic, Athletic Branding May 3, 2019 - 19:45 PM When Dr. Jose-Marie Griffith became the president of Dakota State University in 2015, she formed a leadership committed with the goal of uniting the university under a single brand. And following several years of research, the Trojans unveiled brand new […] Read More...
  19. Indianapolis Indians to wear Indy 500 uniforms May 3, 2019 - 15:06 PM The 103rd Indianapolis 500 will take place just over three weeks from now, but the Triple-A Indianapolis Indians, an affiliate of the Pittsburgh Pirates, will pay homage to the famous race tonight. The team will wear Indy 500-branded uniforms for […] Read More...
  20. Charlotte Knights Honour UNCC Victims With Green Caps May 1, 2019 - 17:44 PM Charlotte Strong. This afternoon the Charlotte Knights, Triple-A farm club of the Chicago White Sox, paid tribute to those affected by the latest deadly mass shooting to strike the United States by wearing green and gold caps, the team colours […] Read More...
  21. Indianopolis Indians unveil Circle City alternates April 26, 2019 - 16:28 PM The plan that the city of Indianapolis is based on is centered (as it were) around a site called Monument Circle. Originally called Circle Street in the 1821 plan, it now includes the Soldiers and Sailors Monument, four bronze statues […] Read More...
  22. Aberdeen IronBirds to honor Ripken family with rebrand April 24, 2019 - 17:53 PM The short-season Class A Aberdeen IronBirds are named in honor of their team owner, the Iron Man Cal Ripken Jr., as well as their parent club, the Baltimore Orioles, who are often called the Birds by fans. But for one […] Read More...
  23. San Antonio Missions to wear loot llama jerseys on Fortnite Night April 23, 2019 - 19:04 PM The Triple-A San Antonio Missions will wear Fortnite-themed uniforms this Saturday, April 27, in a game against the Oklahoma City Dodgers. The jerseys feature the likeness of Fortnite: Battle Royale’s supply llama—also called “loot llama” because Fortnite fans love alliteration—whose […] Read More...
  24. New Mexico Ice Wolves Unveil a Logo of Enchantment April 22, 2019 - 14:29 PM The New Mexico Ice Wolves, one of two new expansion teams joining the junior North American Hockey League, unveiled their team logo yesterday. Since the expansion announcement was made in February, the team had been using a temporary logo based […] Read More...
  25. Asheville Tourists highlight local brewers with Beer City jerseys April 17, 2019 - 22:02 PM For the fourth year in a row, the Single-A Asheville Tourists will play a game this season as the Beer City Tourists. The team has played in different uniforms each time they have played in their Beer City uniforms, but […] Read More...
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