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  1. The one thing I will say about the Moosejaw Warriors logo is that I appreciated how they incorporated the hockey stick and puck into the design. It was subtle, but clever. Unfortunately that's about it, and it's time to say goodbye to the war bonnet.
  2. I think this is going to be the major point of friction for the brand going forward. I appreciate the immense amount of restraint and subtly that went into the primary logo. As I mentioned earlier, the "mystery" aspect of the brand makes it unique and compelling. That all goes away the minute they throw a giant squid on a jersey. The challenge is that the there's always going to be some portion of the general population that will be clamoring for just that. The same thing goes for the inevitable cries of "Release the Kraken!". The designers have done an amazing job of creating a serious brand out of a truly rediculous name. But until people forget about all the memes and movie quotes that brought us to this point, it's going to be a real tightrope walk. In many ways the brand reminds me of the Raptors, except they skipped the embarrassing phase and went straight to the mature and understated adaptation. On the one hand it's great that they learned from Toronto (and others), but it also seems like there's a lot of potential for the brand to devolve. Here's hoping they stay strong and avoid the myriad temptations. Speaking of which...I don't know what the alternative would be, but in light of the brand cues we've seen so far I really hope we don't see someone in a squid costume for the mascot. EDIT: Well now I feel foolish. I posted before I was fully caught up on the thread and missed the part about all the "Release the Kraken" merch/promos. Gotta say I'm disappointed. The brand isn't even a day old and they decided to go full meme with it. I'll see myself out.
  3. That's a good point. Are they going to be a Colorado Avalanche or a Minnesota Wild? Sorry...thought I was incorporating 1908_Cubs quote bad.
  4. As a few others have noted, I think that's maybe the most interesting aspect of this brand. They really appear to be leaning into the whole mystery/ambiguity of the's an interesting approach to take and may very well redeem the whole brand.
  5. Just a throwback to my comment on the other thread. Despite the mods efforts...I think we can agree that there is going to be a general and non-specific group of individuals who are going to be using this turn of events as an opportunity/excuse to be less than ideal community members. I think we can agree that this general and non-specific group of individuals is part of the reason why the Kraken name has been so challenging to accept for some of us. MOD EDIT
  6. I agree with the consensus that this is one hell of a mixed bag. I wont rewrite everything that I put down on the other thread, but I'll just say that the Kraken name is deeply flawed. That being said, the branding is solid and I'm looking forward to seeing the secondary anchor/space needle popping up everywhere. The colors are unique while still being Seattle-esque, and different enough from Vancouver to not cause any confusion. My hope for the team a this point is that the branding is strong enough that everyone will forget how awful the team name is in the long run...that being said, ask Minnesota how that process is going. Welcome to the darkest timeline.
  7. I need to get something off my chest about the whole name debate and it's going to get really bear with me. First off, I will confess that in a vacuum Kraken isn't as bad of a name as some people seem to think. Yes, it's untraditional, but I think mythological creatures are surprisingly underrepresented in sports...especially at the pro level. I also appreciate the nod to Scandinavian folklore and culture (even if Seattle isn't the first place people think of when it comes to that heritage). However the name doesn't exist in a vacuum...and that's the problem. The fact that the name is even in being discussed can be traced back to the 2010 remake of Clash of the Titans, and the climactic delivery of "Release the Kraken" from one Liam Neeson. It's worth noting that part of the cultural resonance of this line stems from the fact that it featured prominently in the trailer, which in turn appeared in heavy rotation on TV and in theaters. As a result the line took on a life of it's own and became ingrained in internet meme culture...making the Seattle Krakens akin to the Seattle (You're the man now) Dogs. This is disqualifier number one. Even if we were to ignore the origins of the name's popularity in meme culture, there's still the fact that Kraken is deeply associated with the 2010 remake of Clash of the Titans. By just about every metric, Clash of the Titans (2010), was not a good movie. What's more, it was a remake of a slightly better, but still mediocre movie. (As an aside, the original Clash of the Titans came out in 1981...the same year as Raiders fo the Lost Ark...let that sink in for a minute.) While the original is noteworthy for being the last film to feature the stop-motion animation work of FX legend Ray Harryhausen, the remake lacks all of the goofy heart and kitschy aesthetic of the original. Basing any kind of athletic branding on a movie is a very risky proposition (the Durham Bulls maybe being the exception that proves the rule), but basing your branding on a poorly received remake of a mediocre cult movie is a terrible idea. This is disqualifier number two. Last but not least, let's talk about the fact that the Kraken appears in Clash of the Titans in the first place. As others have noted, the Kraken is a mythical giant squid/octopus from Scandinavian folklore. But anyone who has actually watched Clash of the Titans knows that it is a retelling of the myth of Perseus. For the most part the major plot beats in the films are the same as in the Greek myth: the hero, Perseus, slays Medusa and then uses her severed head to rescue the princess Andromeda. However in the original Greek myth the monster that is threatening Andromeda (and that is ultimately driven off/killed by Perseus) is the serpent Cetus. So for reasons that are beyond me, the writers of Clash of the Titans decided to replace the actual Greek monster, Cetus, with the completely unrelated and (in Greek mythology) unknown monster, the Kraken. What's even more baffling is that while the writers decided to completely replace Cetus...the design for the monster bears no resemblance to the mythical Kraken. As best I can tell the writers simply picked the name because they liked the sound of it, most likely puling it out of some list of sea monster names without any real thought as to it's origin or existing lore. Point being...the Kraken that everyone is so excited to be releasing should never have been in the movies to begin with. That's disqualifier number three. tl;dr - The name Kraken is derived from an internet meme based on a movie trailer for a poor remake of a mediocre film that had no business using the name Kraken in the first place.
  8. Or Sockeyes. They live in water and splash about quite a bit too...
  9. Yeah...not that I really need any more proof, but Seattle going with Kraken would all but confirm that we are living in the darkest timeline.
  10. I had a very similar thought. Based on everything we've seen and heard from Bill Foley it would not surprise me in the least if he made the call to use "Vegas" because he liked the helmet design so much. The man took on the US Army over a trademark...using an alternate city name in order to get a logo to work seems perfectly natural for him. Say what you will about the Golden Knights organization, but they clearly have a vision. It may not follow convention or make for the best branding, they did not deviate or second guess. Seattle by comparison feels very calculated. There is no single persona shaping the organization. Instead every move seems to be scrutinized to the Nth degree. Even the arena name feels like something that comes out of one too many customer focus groups. In the end it's going to be interesting to see how Seattle's brand compares to Vegas. What approach will ultimately yield the superior branding?
  11. Wishful thinking on my part, but really hoping the "super dark, almost black, navy" rumor is due to someone seeing an equally dark green (especially a shade with a fair amount of blue in it like a deep sea green) and mistaking it for navy. Obviously a stretch, but I can remember a number of folks looking at some early leaks from the Anaheim Ducks rebrand and swearing that the black was actually a very dark green. (As an aside, I really wish Anaheim would have gone with orange and green for the rebrand. It would have made for much more unique color combination and arguably made the brand more interesting.)
  12. Yeah...I knew someone was going to bring up AWS. We could get into a semantic argument about whether a company's "core" business is what generates the most revenue (which is AWS, hands down), or what makes up the largest portion of their payroll (ie what they have the most people doing). However...even if we're talking about AWS, the point still stands. Massive server farms require equally massive amounts of power, and while Amazon is working hard to get their AWS facilities working on renewable power (50% in 2018), that other 50% is still significant. What's more, power consumption is only part of their total impact. There's still the servers themselves and all the other stuff that has to be manufactured and transported to AWS facilities.
  13. Yeah... Amazon's core business is based on selling stuff, and the vast majority of that stuff is made using materials that are harvested or extracted in such a way that they inevitably produce waste and pollution. The stuff is then shipped from factories to warehouses (producing more pollution) before being packaged in other stuff and sent to the consumer (generating more waste and pollution along the way). Finally it gets to the consumer who eventually ends up throwing away (or recycling) some portion of the stuff. Obviously not all of the waste and pollution has a direct impact on climate change... but it's certainly not helping.
  14. With information so scarce it's hard not to read into every little thing. If this is the color scheme I gotta say I'm pretty excited. Dark green, neon green, and teal/silver is a great color scheme that is very unique and beautifully fits Seattle. At the risk of assuming too much, I definitely get more of an Emeralds or Evergreens vibe from the colors than Sockeyes, Thunderbirds, or Kraken. Given the newly announced arena name... I could see Evergreens being especially on-brand.
  15. Ask and you shall took a little digging, but I managed to find my old files. It's over 15 years old at this point and looking at it makes me cringe a little...but as a professor of mine was fond of saying, "Yesterday's pride is today's embarrassment." What's really funny is that in the process of digging up this design, I came across another that I'd submitted to Champlain Valley Union High School. They had recently changed their mascot from the Crusaders to the Redhawks and I put together the following design for them: I'm not going to lie...this one I still like. Apparently CVU did as well because a few years later I saw the design on a banner at a track and field event. Keep in mind, I had received zero word from the school and had not given any permission to use the design. That was bad enough, but when I got around to visiting their website, I came across this abomination: They say imitation is the sincerest form of flattery, and I admit I was flattered...horrified...but flattered. I ultimately decided that it wasn't worth the headache to take any kind of action. I'd moved on professionally and having their "adaptation" of my original design kicking around was punishment enough.