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  1. I had a very similar thought. Based on everything we've seen and heard from Bill Foley it would not surprise me in the least if he made the call to use "Vegas" because he liked the helmet design so much. The man took on the US Army over a trademark...using an alternate city name in order to get a logo to work seems perfectly natural for him. Say what you will about the Golden Knights organization, but they clearly have a vision. It may not follow convention or make for the best branding, they did not deviate or second guess. Seattle by comparison feels very calculated. There is no single persona shaping the organization. Instead every move seems to be scrutinized to the Nth degree. Even the arena name feels like something that comes out of one too many customer focus groups. In the end it's going to be interesting to see how Seattle's brand compares to Vegas. What approach will ultimately yield the superior branding?
  2. Wishful thinking on my part, but really hoping the "super dark, almost black, navy" rumor is due to someone seeing an equally dark green (especially a shade with a fair amount of blue in it like a deep sea green) and mistaking it for navy. Obviously a stretch, but I can remember a number of folks looking at some early leaks from the Anaheim Ducks rebrand and swearing that the black was actually a very dark green. (As an aside, I really wish Anaheim would have gone with orange and green for the rebrand. It would have made for much more unique color combination and arguably made the brand more interesting.)
  3. Yeah...I knew someone was going to bring up AWS. We could get into a semantic argument about whether a company's "core" business is what generates the most revenue (which is AWS, hands down), or what makes up the largest portion of their payroll (ie what they have the most people doing). However...even if we're talking about AWS, the point still stands. Massive server farms require equally massive amounts of power, and while Amazon is working hard to get their AWS facilities working on renewable power (50% in 2018), that other 50% is still significant. What's more, power consumption is only part of their total impact. There's still the servers themselves and all the other stuff that has to be manufactured and transported to AWS facilities.
  4. Yeah... Amazon's core business is based on selling stuff, and the vast majority of that stuff is made using materials that are harvested or extracted in such a way that they inevitably produce waste and pollution. The stuff is then shipped from factories to warehouses (producing more pollution) before being packaged in other stuff and sent to the consumer (generating more waste and pollution along the way). Finally it gets to the consumer who eventually ends up throwing away (or recycling) some portion of the stuff. Obviously not all of the waste and pollution has a direct impact on climate change... but it's certainly not helping.
  5. With information so scarce it's hard not to read into every little thing. If this is the color scheme I gotta say I'm pretty excited. Dark green, neon green, and teal/silver is a great color scheme that is very unique and beautifully fits Seattle. At the risk of assuming too much, I definitely get more of an Emeralds or Evergreens vibe from the colors than Sockeyes, Thunderbirds, or Kraken. Given the newly announced arena name... I could see Evergreens being especially on-brand.
  6. Ask and you shall took a little digging, but I managed to find my old files. It's over 15 years old at this point and looking at it makes me cringe a little...but as a professor of mine was fond of saying, "Yesterday's pride is today's embarrassment." What's really funny is that in the process of digging up this design, I came across another that I'd submitted to Champlain Valley Union High School. They had recently changed their mascot from the Crusaders to the Redhawks and I put together the following design for them: I'm not going to lie...this one I still like. Apparently CVU did as well because a few years later I saw the design on a banner at a track and field event. Keep in mind, I had received zero word from the school and had not given any permission to use the design. That was bad enough, but when I got around to visiting their website, I came across this abomination: They say imitation is the sincerest form of flattery, and I admit I was flattered...horrified...but flattered. I ultimately decided that it wasn't worth the headache to take any kind of action. I'd moved on professionally and having their "adaptation" of my original design kicking around was punishment enough.
  7. So funny story. Many, many years ago when I was just out of college I submitted a design package to the South Burlington HS athletic director. I had recently done some work for another Vermont HS and the AD of that school offered to help promote my work. I put together a design based on an Ethan Allen type character (seeing as how Vermont was it's own independent republic I figured the Green Mountain Boys were a perfect rebel stand-in). The word I got back from the AD was that South Burlington HS athletics policy was to only ever use the interlocking SB monogram. Apparently their solution to the problem was to never depict a mascot of any kind.
  8. But if there's no organizational significance to Firebirds, why put in the effort to obtain the trademark? If it was just some random name, why not move on to something else? The fact that they stuck it out suggests that they have something specific in mind. Obviously Thunderbirds is a shot in the dark, but I'm convinced there's a bigger plan underway.
  9. I mentioned this in the Palm Springs AHL thread from a few weeks ago...but what if the "trade mark issues" alluded to in the interview aren't about the Sockeyes, but the Thunderbirds? The organization was clearly willing to go to the mat in order to secure the Firebirds trademark, so why not go for broke and acquire the Thunderbirds brand while they're at it? In a three way race between Kraken, Sockeyes, and Thunderbirds, I'd argue the Thunderbirds stands heads and shoulders above the other two. It's an identity with a lot of history in the market and it doesn't have the same baggage as Totems, and while Metropolitans is the obvious choice from a historical perspective, I suspect that the Mets are strongly opposed to sharing. Either that or they're going with a mythical creatures which case it's the Kraken.
  10. What's interesting is the serpentine shape of the walls is based on an English masonry technique that uses fewer bricks. Nothing inherently racist, but clearly there is an association that makes the current design unacceptable. Good on UVA for acknowledging the issue and taking steps to address it right away.
  11. At the risk of beating a dead kinda makes me wonder what Vegas could have accomplished if they actually talked with the London Knights. That being said, I do appreciate the Henderson Silver Knights brand and how it helps to grow the overall Knights brand. seems like Seattle was pretty adamant about using the Firebirds name. I know it's been shot down whenever it's been brought up, but could this be a sign that Seattle wants to adopt the Thunderbirds name? In addition to the historical significance of the name, it would be a clever tie-in to the Seahawks (another bird) and the Supersonics (the USAF Thunderbirds were the world's first supersonic demonstration team).
  12. I like that idea quite a bit. It's not historically accurate, but I could also see incorporating a WW2 fighter plane element as a nod to Boeing (even though they weren't involved in the design or production of the Spitfire specifically). I suspect the Windsor Spitfires would ultimately challenge the trademark though (not unlike the London Knights or the Flint Firebirds).
  13. ...and not a single formulaic cartoon character swinging a bat to be seen. Clearly not a Brandiose project.
  14. I think what did Idaho in was travel. Much like Edmonton and Calgary, I think Seattle ultimately chose to put their farm team in Southern California because it places their prospects near a major hub (LAX) and close to their divisional opponents for call-ups on the road. That being said, I agree it's a shame. Maybe in a few more years...we'll see.
  15. By way of an illustration, I put together a quick mockup of the new 2019 Buffalo with a little rhinoplasty. Obviously I'm biased, but it seems like just a few simple tweaks to the contours of the face makes a huge difference. The buffalo has been without a fully formed nose for 50 years a poor mammal out! Edit: Just to clarify, these are both modifications of the 2019 logo (one with nostril, one without). I prefer the one with, but I wanted to demonstrate that even without the additional detail, the contours of the profile could be changed in such a way to provide a more prominent nose.