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This jersey has two primary inspirations: the Hawks of the late 90's, and Outkast's 1998 album Aquemini. I frequently listen to the album, and always thought that the script seen on the bottom of the album cover would translate well to a jersey, so I created an Atlanta script in the same style, as seen on the front of the jersey. From there I used the Aquarius-Gemini sign seen on the back cover and used it to create the number font. The red and yellow colors are taken from the late 90's Hawks squads that featured Dikembe Mutombo and made consecutive playoff runs. The Hawks played their 1998 and 1999 playoff home games in the Georgia Dome, which gave inspiration for the pattern seen on the side panel. The edges of the pattern are inspired by the arena's facade, while the diamond pattern is inspired by the roof. I'd try an give some more Nike-speak for a "deeper" explanation, but that's all there is. I was inspired by one of my favorite albums, so I threw together a template and made a jersey. I don't have much knowledge on the computer side of jersey design, so apologies if any of this looks a bit sloppy. C+C appreciated!
