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Austin FC (MLS Logo and Branding Concepts)


Klondyke

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When the Columbus Crew announced they were relocating to Austin,  their owner hinted they were going to do a contest for some designs and names. I threw this together. When I found out they were not going to have a contest, I abandoned the project. Wanted to refine this a bit more, but never got around to it.

 

Orange is a nod to the Longhorns, with the primary colour of the kits (that were never designed) being black. The guitar pick shield, with the guitar strings is a nod to the city/state's vibrant country music scene.

 

 

 

 

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