That NCAA logo is almost assuredly CBS-inspired, derived from the type used by CBS Sports. Big difference is where the C meets the first A ? those are not connected in the original CBS version. The old actual NCAA logo was much plainer ? a circle with serif text.
The "American" text. I've seen this font in so many places. Television by Design, a TV graphics producer, loved to use it during the 1990s. http://content.sportslogos.net/logos/30/601/full/c6bcevlqb0ggdhe3izuko9vbz.gif