NCAA | California Riverside (University of Cal., Riverside) Highlanders Rebrand

[Go Red Sox!]

This is one of the college teams – the California Riverside Highlanders – which are in need of a rebrand, or refresh because their identity, at least partly, looks outdated.

 

First of all, I reduced the total number of colors from six to now three – medium blue is now darker, gold remains untouched.

 

The primary mark is based on Riverside's iconic mass bell which was used by Father Junipero Serra, a missionary priest and founder of the California Missions. The alternate logo consists of a simplified, modernized version of the interlocked "UC" in the center of a circle, plus the university's official name. The third mark is the wordmark logo – with the word "Riverside" underneath the initials.

 

 

 

 

 

 

Current primary logo

 

 

 

 

 

 

 

 

 

 

 

Primary logo

 

 

 

 

Alternate logo

 

 

 

 

Wordmark logo