Orlando Magic - Remix Rebrand Concept

[NeauXone]

Over the years I've thought Orlando's brand has started to get stale. I thought their current primary was sleek at first but now I find it pretty boring. On the other hand, I understood the need to streamline their 2000's logo, but nowadays I feel like their 2000's script would help fill a massive void in today's NBA. So I started this rebrand project from there, returning to the 2000's logo with some changes.

Logo

To start, I tweaked the shade of blue and silver to be brighter than they previously were. Additionally, the shooting star logo is blue now and has some details removed. Overall I think the logo pops more than the original 2000s version. 

 

Uniforms

100% my favorite part of this concept and probably the best uniforms I've ever designed. A combination of everything people loved about the Magic's uniforms at different points:

-Pinstripes

-Star Pattern, relegated to the side panels

-2000's wordmark

-Braisher stripes that the Magic have leaned on in recent years

 

Courts

The courts aren't too different from the floors Orlando has typically played on (except for no parquet, whoops lol). The biggest addition would be the star pattern on the apron which I really liked. The statement court is just a flip of the logos to match the Statement jersey.

 

Lastly, I made a mock starting lineup graphic to experiment with the social media style that I used to make these slides, and I liked how it came out:

 

Been sitting on a mountain of concepts that I've been posting to Instagram, so there will be more teams to come soon.

 

[zekepalermo]

I really think an easy way to make the Magic's brand better (yours and the IRLs) is just to move the wordmark lower so that it is below (but above layer-wise) the shooting star ball.