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New Lincoln Financial Logo


BBTV

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Lincoln Financial updates its logo.  I think the simple silhouette and serifed font of the old one looked more "serious" and "professional", and would probably make me feel that I could trust them with my money more than the new one.  Also not sure why there was a need to introduce orange to the palette.

 

 

 

Old:


Lincoln_National_Corporation_logo.svg.pn

 

 

 

New:

 

cc38b67ce23df469bb975452208528c3

 

 

 

I assume this means that it'll be updated on Lincoln Financial Field.  It's been essentially untouched since 2003, other then embiggining the size of the logo above the scoreboard.

 

lincoln-financial-field-2.jpg

 

 

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