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Athletic Logo Cost


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This topic has been done before, but there hasn't ever been any clear answers.

I'm wondering what the price range of a Division three athletic logo should be. For the most part, Division 3 schools don't make too much money off sales of merchendise. I've done a ton of research and the prices of college athletic logos (D3, D2, D1) seem to range from free to $20k to $320k. So, I'm stumped. I know the high school where my mom teaches paid around 2k for an athletic logo.

Anyone care to share their thoughts on what a good price for a Division 3 logo would be?

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