JViking5 Posted April 11, 2020 Share Posted April 11, 2020 Arizona Cardinals Logo Concept: Hey everyone, I'm working on updating the Arizona Cardinals brand (logo, colors, typefaces, uniforms, social graphics) and I thought it would be a good idea to include others in the design process with me. I'm starting this rebrand with the primary logo. Weaknesses of the current logo: - Goofy/cartoony - Visually dark - Large points on the bottom fighting the direction of the logo What I like about my redesign: - More energetic and sharp shape - Brighter colors that make the bird easier to distinguish - Less personified - More accurate representation of a Northern cardinal I'd love to hear your thoughts about what I have so far! Link to comment Share on other sites More sharing options...
Jake3roo Posted April 11, 2020 Share Posted April 11, 2020 This is a great start, I like the energy and direction of the logo a lot more. I'd work on refining your shapes, as they look a little abstract right now. Specifically, the eye and the beak are fairly simple shapes right now. Link to comment Share on other sites More sharing options...
Recommended Posts
Archived
This topic is now archived and is closed to further replies.