kimball Posted January 24, 2023 Share Posted January 24, 2023 Local healthcare system here in Utah rebranded themselves from Intermountain Health Care to Intermountain Health along with a logo that's been getting panned. OLD LOGO: NEW LOGO: Quote "I always wanted to be somebody, but now I realize I should have been more specific." Lily Tomlin Link to comment Share on other sites More sharing options...
Ferdinand Cesarano Posted January 24, 2023 Share Posted January 24, 2023 I normally like to see letter-based logos. But this "ih" doesn't strike me. It's not aesthetically pleasing; and, if it's meant to have some kind of imagistic connection to healthcare, that is not at all apparent to me. With a name as evocative as Intermountain, the logo should harness some of the rich imagery that comes along with that name. The previous logo seems to vaguely suggest a human form. But what occurs to me is that, if you flip that jammy over (and remove the dot), you get something that goes well with the name Intermountain. One could even imagine that middle form on its own as a representation of the initial I. 3 Quote Link to comment Share on other sites More sharing options...
Foxxtrot44 Posted January 25, 2023 Share Posted January 25, 2023 Ha. I knew someone would start a thread for this...choice. Here's a better look at the new logo. To FC's point about Intermountain being rife with imagery...I recall the logo that predated the green/blue one as just being a family outline standing in a triangle (it literally looked like a street sign). So apparently IHC may disagree with the assertion that their name conjures anything at all. 1 Quote I HATE THIS TIMELINE Link to comment Share on other sites More sharing options...
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