Avenger Posted December 15, 2005 Share Posted December 15, 2005 At the end of the day, sports identity is a business, and I think it's hard to argue with Nike's results. For better or worse, they consistantly move more units off the shelves, and dispite all of the hullabalub, schools are lining up for deals.I am the first to agree that sometimes they miss the mark, but for every crazy orange sleeve and highlighter yellow uniform, there's several success stories that make both Nike and their clients a lot of money.You can debate whether or not you feel that sports logos/uniforms should be sacred ground, but I would venture a guess that Washington is pretty pleased with the millions they're getting now and the upside of potential money in the future. And as successful as a company as Nike is, I'm sure they're not losing money on this deal either.In a capitalistic society like ours, the market will dictate the success of projects like this, and historically, Nike has a recieved a resounding 'yes' from the silent majority. Link to comment Share on other sites More sharing options...
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