murtaugh Posted April 22, 2009 Share Posted April 22, 2009 The 'rebrand' of the USL in 2004 brought all the various-name leagues under a single banner. A-League, PDL, etc all became simply USL-1, USL-2, etc. And accordingly there was a new logo system implemented, introducing a simple shield shape incorporating their 'flaming ball' signature and the league initials.The problem was, though practically no one seemed to notice, was their shield design was a bit wonky. For a time I wondered if it was intentional, though extremely odd; but it became clear it was just lazy work. (nevermind the gradients and typography...)Step forward a few years, and though the error still seemed to escape most everyone, someone smart inside took action and they implemented new versions with a corrected shield shape.Then go to this year... and the new league website. And the old wonky logo is back in force, likely because the league/the designers/some combination didn't know the difference. Plus, what makes it worse is the new version is seen on subpages while the older version hovers overhead.http://www.uslsoccer.com/aboutusl/index_E.htmlAnyhow, in the large scheme of things it's not much; but it indicates to me they didn't roll out their corrections in an appropriate manner. NO GRAND Link to comment Share on other sites More sharing options...
-kj Posted April 22, 2009 Share Posted April 22, 2009 In either case, USL needs a new logo in a bad, bad way. Buy some t-shirts and stuff at KJ Shop! KJ Branded | Behance portfolio POTD 2013-08-22 On 7/14/2012 at 2:20 AM, tajmccall said: When it comes to style, ya'll really should listen to Kev. Link to comment Share on other sites More sharing options...
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