United Soccer Leagues

[murtaugh]

The 'rebrand' of the USL in 2004 brought all the various-name leagues under a single banner. A-League, PDL, etc all became simply USL-1, USL-2, etc. And accordingly there was a new logo system implemented, introducing a simple shield shape incorporating their 'flaming ball' signature and the league initials.

The problem was, though practically no one seemed to notice, was their shield design was a bit wonky. For a time I wondered if it was intentional, though extremely odd; but it became clear it was just lazy work. (nevermind the gradients and typography...)

Step forward a few years, and though the error still seemed to escape most everyone, someone smart inside took action and they implemented new versions with a corrected shield shape.

Then go to this year... and the new league website. And the old wonky logo is back in force, likely because the league/the designers/some combination didn't know the difference. Plus, what makes it worse is the new version is seen on subpages while the older version hovers overhead.

http://www.uslsoccer.com/aboutusl/index_E.html

Anyhow, in the large scheme of things it's not much; but it indicates to me they didn't roll out their corrections in an appropriate manner.

[-kj]

In either case, USL needs a new logo in a bad, bad way.