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Nike to outfit A F L from head to toe...


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The Arena Football League has entered into a three-year marketing partnership with NIKE. Beginning next season, NIKE will serve as the AFL's official supplier of uniforms, sideline headwear and sideline apparel. NIKE had already been designated the league's official supplier of gloves, footwear and performance apparel.

As part of the partnership, NIKE will "develop a customized uniform silhouette specific to the AFL". NIKE and the AFL will work jointly to create this league-wide uniform style that will provide the league with said "customized uniform silhouette". Every team will be given the opportunity to redesign its uniform.

The deal covers all AFL franchises with the exception of Dallas and Philadelphia who have pre-existing uniform agreements. Dallas and Philadelphia will wear NIKE gloves, footwear and performance wear.

Under terms of the deal, NIKE AFL jerseys - both authentic and replica - will be available for purchase at national retailers, including current AFL retail partner CHAMPS Sports.

Brian in Boston

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