Foxxtrot44

With today's trademarks, we have a pretty clear vision of the bracket

Yetis
Outlaws
Fury
Venom
HC
Blizzard
Ice
Mammoth

Talking to people it seems like this is a horse race between Yetis, Outlaws, and "Why isn't Raptors an option?"
Odd that of all the fossil choices available in Utah, they would go with Mammoth. I mean, we have a lot of them, but they aren't the iconic Woolly Mammoth.

I tend to think we have enough "yee-haw" imagery and history to pull from to make Outlaws really stand out. But also I don't care that we're all a bunch of squares.

21 minutes ago, MiK said:

Not to mention the state bird is the California Gull. California being famously not Utah.

Even worse, our state insect is the European Honey Bee. Utah is in AMERICA.!!! Not _europe . I am very smart.

1 hour ago, DJT said:

Ryan Smith said on the Pat McAfee show they will do a bracket to choose the name. Pat and other people on the show booed. 

In the interview it sounds like Doubleday is involved with the bracket. I wonder if this means we'll get brand specs as part of the contest. Probably not, but would make this much less lame.

Sounds like there's no timeline on a name. Smith says they'll likely start the season wearing generic "Utah" uniforms. Probably no nickname until year 2. Colors should be announced soon.

Doubleday and Cartwright is the firm working on the brand.

Those names are terrible. Hoping for the best, but it's Smith, so my expectations are rock bottom.

Venom: Utah doesn't have a particularly large presence of poisonous animals, I suppose the imagery could draw on spiders, scorpions, or rattlesnakes though (assuming Gila monsters are out).

Blizzard: Please God no.

The others: I don't even know what you do with these. The Hockey Club options feel particularly tragic.

What are people feeling for colors?

Green and yellow like the Eagles? Will this annoy the Minnesotans??

Something purple to tie it to the Jazz? Seems we'd be the only purple squad.

I've always felt green and orange was an underused "Utah" color scheme, but I understand how it could be more polarizing.

1 hour ago, spartacat_12 said:

 

Everything Smith has put out publicly about wanting an NHL team has specifically referenced bringing a team to "Utah". I think he sees it as a team for the whole state, so it makes sense from a branding perspective to not just go with Salt Lake.

 

Regardless of what the team ends up being called, we should inevitably be getting one of the more scenic outdoor games in league history.

 

 

This shot might help with future sight of a Winter Classic.

Time to make a few quick calls to Colorado and get this thing done!

Given that the name has to be Utah ____, I hope they don't try to force the 'Y' sound alliteration. Yetis and 'Yotes all ring a little hollow to me. (if they pick Unicorns, though.....)

It would be interesting to see them try to alliterate the 'Aw' sound instead. Foxes, Pronghorns, Tomatoes, etc...
That said, this is also a chance to exercise one of the long-running name candidates in Utah sports history. Utah State University tried it in the 70's, Real Salt Lake almost went for it in the aughts...is it finally time for the Utah Highlanders?

Thank you for reading.

On 4/10/2024 at 4:43 PM, Mingjai said:

If they’re not going use heritage names like Grizzlies or Golden Eagles or keep the Coyotes name, which works for Utah too, then my vote is Cutthroats, named after the state fish.

 

https://www.wikiwand.com/en/Bonneville_cutthroat_trout

Hey, we've got a color scheme and logo all picked out and ready to go too........

The league has heard so many complaints about load management that they are going out of their way to ensure players sitting are actually injured.

As a host of the purple mind virus, I'll chime in that while I like the city uni, I absolutely would not want it as the core of a rebrand.
That said, seeing the associated court has really brought me around to the idea of the jazz as a dark purple/lavender team. Pretty unique color scheme that would actually feel like an outgrowth of the team's history and location. Throw in a sky blue or copper to balance the whole thing out. I guess keep the black because management can't not.

Back when the Jazz were polling fans on new colors, I suggested that Ryan Smith  had the hubris to ignore fans and fight to keep the black and yellow.
So it begins...
https://www.sltrib.com/sports/jazz/2023/10/25/purple-or-black-utah-jazz-owner/

19 hours ago, SFGiants58 said:

 

 

The “merch” style of flag very much misunderstands the historical circumstances behind the DC/Chicago/Southwestern flags, leading to an artificial sameness.

Aww look, those two flags got together and made a baby!

That's the winner of the Ogden city flag do-over.
Here's what it beat. One of these is genuinely great and I cant believe it didn't win.
https://www.ogdencity.com/DocumentCenter/View/23741/02-07-23-WS-Flag-Design

I'm confused as this is the first I'm ever hearing of the Sacramento crown referencing the mountains.
Is this actually a thing or are people just misreading the overlapping crown elements ?

I like how this image has been posted twice now (on a forum for logos, no less) by people so obviously tickled by the "SL,UT" moniker that they completely failed to notice Jerry West capping the Salt Lake temple.

On 2/8/2023 at 8:15 PM, PERRIN said:

Love those patterns and the color scheme is gorgeous, but the logo and pictograms don't fit the rest of the identity at all. It seems like each section of the identity was designed by a different team. It's disjointed and messy; a far cry from Tokyo 2020's gorgeous identity. I also don't get the logo at all, it feels more like an overpriced small-town hair salon logo than the flagship symbol of an Olympic brand. Even the typeface feels off. Why is the I in Paris lowercase when the rest of the letters are uppercase? You'd think a city like Paris, with its strong visual identity and bustling art and design scenes, could scrape together something better than this. Quite disappointed in the whole package, patterns and colors notwithstanding. Looks to me like the worst Olympic brand since London 2012.

While I'm sure this isn't the rationale, you pointing out the lowercase i reminded me of this little design quirk from Paris. It's a funny symmetry, but like I said, probably not the reason it was done.

17 hours ago, tBBP said:

 

I'm right there with you. Setting aside the fact that the Euro-conventioned "Internacionale" is utterly superfluous and completely unnecessary--and the fact that Inter Miami doesn't roll off the tongue anywhere near as well as Inter Milan--that is, in fact, quite the nice remix of the parent club's badge. (That said, when is CF Miami--can I call them that, instead?--going to do something about that pale shade of pink??)

 

 

I'm gonna guess that this go-round yellow is the new black in MLS??

It would be fitting that RSL fans, who have been asking for a new yellow kit for a decade, would only get one because Adidas had a league-wide aesthetic shift.

Ha. I knew someone would start a thread for this...choice.

Here's a better look at the new logo.

To FC's point about Intermountain being rife with imagery...I recall the logo that predated the green/blue one as just being a family outline standing in a triangle (it literally looked like a street sign). So apparently IHC may disagree with the assertion that their name conjures anything at all.

After last night, Utah has now worn two different throwback uni's this year in addition to their other 3 (bleak) regular uni's.

On 12/15/2022 at 7:51 AM, MJWalker45 said:

That one looks way better. Is it possible one will be for films and the other for books and other media? This would make more sense for the comic books. 

The all-blue logo is the 2019 Warner Bros brand update. The gold logo is the new Warner Bros Discovery rebrand.

Probably safe to assume that the latter will be used for everything going forward (until WB is sold again).

Personally, I didn't like the all-blue logo, so I prefer the update.

Early comments out of the Jazz Uni survey suggest that there are two color palettes being compared against each other.

Black, white, and yellow vs Purple, black, white, and sky blue.

Ryan Smith's ego is truly resilient.

Alright, who is going to do reconnaissance for us?

https://www.sltrib.com/sports/jazz/2022/12/02/utah-jazz-polling-fans-future/

Calling my shot.

St Louis will have a year 2 brand tweak to make the colors a little more "standard."

Same thing RSL ended up doing

New flag for the state of Utah to be voted on during the next legislative session

picked from these options

https://ksltv.com/510923/new-utah-state-flag-options-narrowed-to-top-5/

I would be supportive of a new wizard focused alt logo for Washington. Karate wizard, particularly recolored, has always felt very off to me.