Honestly, you want to avoid using outlines for wordmarks and letters in general. Why you ask? Well, what an outline does it it places a line of whatever width you want, directly on the outside edge of a shape. So you put a 4 pt outline onto a letter, you are going to lose 2 pts the entire way around. (make sense?) What you should do is one of 2 things. Depending on you, one way is easier and the other way is harder. Its pretty much personal preference. You have your wordmark. Don't put an outline on it. Option 1: Convert text to outlines. Then expand shape the number of points (or inches, or mm's if you are a canadian) you desire. You can repeat the process 4 times if you are designing the new NHL logo. (not recomended) Option 2: keep you text active. (this is the advantage to option 2) Now copy and paste behind. Put an outline around this text, not your top text. It might be best to split this up into layers so you can lock out the layers you don't want to change. (the disadvantage of option 2, you can't directly select each "outline") Now you can add outline width to your hearts content. Before any kind of production like t-shirts or printouts that aren't on your desktop printer, you will always want to both convert your text to outlines, and convert your paths (or outlines) to shapes. Just a little tip for you guys. Had to learn it myself, but if you are dealing with say, a 12 pt font, and put a 2 pt outline on it, you will shrink your word(s) by 2 full points. This, needless to say will not look right.