Utah Hockey Club Logo

[BullockDesigns]

[BullockDesigns]

Anyone have an Adidas Hockey template I could use? Tried looking all over but couldn't find one. Also, comments and criticism would be great, thanks!

[Aardvark]

I think it should go by UTHC

[officeglenn]

OK, so first off, the way you have the U and the C squared off and the way you have all the letters butting up against each other, they're all melding together and are kind of indistinguishable from one another. You have to establish a visual hierarchy, even with initials. If you look at the logo the team is using on NHL.com, "UTAH" is much larger than "HOCKEY" or "CLUB," so in the same way I think your U has to be much larger than your H or your C.

 

The mountains need to be more prominent, too. The initials overtop really obscure them. I'd move them a bit closer to the top of the hexagon, and keep the initials in the white of the mountain. A little shading in the mountains would go a long way. Also, some of the peaks are very rounded and others are sharper. They should be more consistent across the board.

 

I like the hexagon shape that plays off the Beehive State thing. But like the mountains, some of the corners are more rounded than others and it's a bit visually jarring. Again, you need more consistency there.

 

I have an Adidas hockey template I can send you. What program are you using?

[woody86]

15 hours ago, officeglenn said:

OK, so first off, the way you have the U and the C squared off and the way you have all the letters butting up against each other, they're all melding together and are kind of indistinguishable from one another. You have to establish a visual hierarchy, even with initials. If you look at the logo the team is using on NHL.com, "UTAH" is much larger than "HOCKEY" or "CLUB," so in the same way I think your U has to be much larger than your H or your C.

 

The mountains need to be more prominent, too. The initials overtop really obscure them. I'd move them a bit closer to the top of the hexagon, and keep the initials in the white of the mountain. A little shading in the mountains would go a long way. Also, some of the peaks are very rounded and others are sharper. They should be more consistent across the board.

 

I like the hexagon shape that plays off the Beehive State thing. But like the mountains, some of the corners are more rounded than others and it's a bit visually jarring. Again, you need more consistency there.

 

I have an Adidas hockey template I can send you. What program are you using?

Don’t disagree with this take, but there’s also myriad examples of letters melding together, especially in soccer

[BullockDesigns]

23 hours ago, officeglenn said:

OK, so first off, the way you have the U and the C squared off and the way you have all the letters butting up against each other, they're all melding together and are kind of indistinguishable from one another. You have to establish a visual hierarchy, even with initials. If you look at the logo the team is using on NHL.com, "UTAH" is much larger than "HOCKEY" or "CLUB," so in the same way I think your U has to be much larger than your H or your C.

 

The mountains need to be more prominent, too. The initials overtop really obscure them. I'd move them a bit closer to the top of the hexagon, and keep the initials in the white of the mountain. A little shading in the mountains would go a long way. Also, some of the peaks are very rounded and others are sharper. They should be more consistent across the board.

 

I like the hexagon shape that plays off the Beehive State thing. But like the mountains, some of the corners are more rounded than others and it's a bit visually jarring. Again, you need more consistency there.

 

I have an Adidas hockey template I can send you. What program are you using?

Thanks, I appreciate the feedback, I use Illustrator