sparkychewbarky Posted August 30 Share Posted August 30 NOT a DQ fast-food combo, but rather a few thoughts on a new Utah NHL franchise identity. Looks like it's gonna be "Yeti" & that's OK... "UTAH Yeti" sounds pretty good. But do you follow the mythical "KRAKEN" into the fray with another mythical creature moniker? The mighty KRAKEN surfaced with a huge Davey Jones treasure chest full of great nautical references, & Adidas absolutely nailed the look. I'm not sure though, that the Yeti brings as much to the party so, I'd go with the more utilitarian "BLIZZARD"... It's got the double-Z thing happening (as a tie-in with the Jazz)...can be shortened to the "BLIZZ"...&, a yeti can still be part of the branding. (more on that later) For starters (and this is gonna sound like a cop-out), I'm okay with the diagonal "UTAH"... The front of a hockey sweater is a big hunk of real estate, so, IMO, "multi-component logos" look great... The iconic Rangers & Sweden's Tre Kronor offerings are excellent examples... Quote *The Battle of Seattle Link to comment Share on other sites More sharing options...
sparkychewbarky Posted August 30 Author Share Posted August 30 If it's just going to be the 4 letters on the sweater front, I'd JAZZ them up a bit (see what I did there?). I'd notch them up and throw in a skew (to suggest a horizontal motion/force) & add some colour on the letters before cascading them down the front of the sweater... 4 Quote *The Battle of Seattle Link to comment Share on other sites More sharing options...
sparkychewbarky Posted August 30 Author Share Posted August 30 Utah HC seems to have already decided on the deep-sky blue, mountain-cap white, and black-rock black. To complete the topography lesson, I'd throw in a touch of gold to rep Utah's golden canyons & deserts, and to add a bit of heat to an otherwise cool palette. An inverted "V" striping makes sense for Utah with its mountain ranges... It's a personal preference, but I like the numbers on top of the shoulders (a la Florida) which leaves some space on the upper arms... 2 Quote *The Battle of Seattle Link to comment Share on other sites More sharing options...
sparkychewbarky Posted August 30 Author Share Posted August 30 I gotta give The_Admiral full credit (or blame) for this next element... A while ago, The_Admiral posted an obscure gem from the late 90's... When the Quebec Nordiques left town, the IHL slid into the void with the "Rafales" (French for "wind gust")... The team folded after a couple of years, but they featured a fun logo of a yeti boarding on a hockey stick...Perfect for a part in a Utah identity IMO... I threw it onto a windswept "U", and made it a little more aggressive... Not sure if it's "main-logo" worthy, but I think it's fine for a secondary. I placed it on the upper sleeves, and the symmetrical "U" allows for "flippage" to have the yeti facing forward on both sides... 1 Quote *The Battle of Seattle Link to comment Share on other sites More sharing options...
sparkychewbarky Posted August 30 Author Share Posted August 30 So... Home... Away... And for a "Black Diamond Edition" alt, the boarding yeti takes front & centre... It's got a bit of an old Pittsburgh jersey vibe to it but it's different enough. Anyway... Thanks for dropping by...Congrats & Good Luck to Utah! 7 Quote *The Battle of Seattle Link to comment Share on other sites More sharing options...
DustDevil61 Posted August 30 Share Posted August 30 (edited) I love that you combined elements of the Quebec Rafales (SP?) along with the use of Black Diamonds! I’d love to see something like this happen if the permanent name becomes the Yeti! Have you considered swapping out the Gold for Copper? Copper may be a better tie-in with the state than the gold IMO. Edited August 30 by DustDevil61 Elements, tie-in Quote Insert Signature Here? ¯\_(ツ)_/¯ Link to comment Share on other sites More sharing options...
sparkychewbarky Posted August 31 Author Share Posted August 31 2 hours ago, DustDevil61 said: I love that you combined elements of the Quebec Rafales (SP?) along with the use of Black Diamonds! I’d love to see something like this happen if the permanent name becomes the Yeti! Have you considered swapping out the Gold for Copper? Copper may be a better tie-in with the state than the gold IMO. I think you're right, DD... Gold's a little overused right now with Vegas & the Ducks. Copper would be a little more unique and would work just fine... Thanks! Quote *The Battle of Seattle Link to comment Share on other sites More sharing options...
lilleff512 Posted August 31 Share Posted August 31 I'm sorry to say, but I think adding the gold makes it look a little too similar to the San Jose Sharks or even the Jacksonville Jaguars IMO, Utah should go with a light blue and purple color scheme to match with the Jazz Quote Link to comment Share on other sites More sharing options...
verbi Posted August 31 Share Posted August 31 not a huge fan of the blizzard team name but looking at this concept youve convinced me, incredible work, love the yeti logo and the utah wordmark font Quote Link to comment Share on other sites More sharing options...
dabrowskiego Posted September 3 Share Posted September 3 Wow! Love it, I've voted for "Yeti(s)" but this is really good Quote Link to comment Share on other sites More sharing options...
Jake3roo Posted September 3 Share Posted September 3 I like it a lot but I think the teal and gradient feels out of place, almost Jacksonville Jaguars vibes, where I think the blue and black would look a lot cleaner and fit the vibe a lot better. Quote Link to comment Share on other sites More sharing options...
greyraven8 Posted September 6 Share Posted September 6 Not sold on wordmark jerseys at the top level but for one of those types it does look good. I'll jump on the substitution of copper for gold bandwagon. With the post labelled with Yeti on a Stick, and it being a Chewbarky post, my first thought was Yeti on a Stick was going to be a food concession item Quote "Just when I thought you'd said the stupidest thing, you keep on talking" - Hank Hill Link to comment Share on other sites More sharing options...
sparkychewbarky Posted September 8 Author Share Posted September 8 On 8/30/2024 at 7:50 PM, DustDevil61 said: Have you considered swapping out the Gold for Copper? Copper may be a better tie-in with the state than the gold IMO. Gave it a try, DD... On 9/6/2024 at 1:58 PM, greyraven8 said: Not sold on wordmark jerseys at the top level but for one of those types it does look good. I'll jump on the substitution of copper for gold bandwagon... Hey greyraven8...how goes it?...a blast from the past!... I'm usually not big on wordmark sweaters also... but with a 4-letter name, I think it could work for "UTAH". I tweaked the gold to give it more of a copper feel... did a lousy job (a little too orange-y), but toning down the yellowish gold into the more brownish/orangish copper looks pretty good combined with the sky blue & black... 3 Quote *The Battle of Seattle Link to comment Share on other sites More sharing options...
VampyrRabbit Posted September 9 Share Posted September 9 On 2024-08-30 at 7:30 PM, sparkychewbarky said: Not sure if it's "main-logo" worthy, but I think it's fine for a secondary. It's a yeti using a hockey stick as a snowboard. Of course it is main logo worthy. 1 Quote Link to comment Share on other sites More sharing options...
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