Nesi427 Posted July 14, 2005 Share Posted July 14, 2005 I recently started working at a doc imaging company, and quite frankly their identiy isn't very good. A very simple logo and it is on everything and surprisingly, it sometimes looks very distorted and not very professional, which the president is always striving for. To see my proposed idea, CLICK HERE!C&C welcome FANTASY SPORTS: UBA (NBA): New York Scrapers | CL (MLB): St Pete Beach Clippers Link to comment Share on other sites More sharing options...
quantum Posted July 14, 2005 Share Posted July 14, 2005 The outlining of the IDI should be removed. That looks like it would be a registration headache. Also, I'd move the header and footer copy on the letterhead farther in from the edge of the paper. To jazz things up a bit, I would consider some sort of fake watermark in the background of the letterhead.Nice work. "One of my concerns is shysters show up and take advantage of people's good will and generosity". Link to comment Share on other sites More sharing options...
Frenchie Posted July 14, 2005 Share Posted July 14, 2005 Nice!!!I like the overall presentation of the concept.If I was to change something, I'd look at more font.Doesn't scream Professional to me. Slant's a little too much as well.Do they call themselves IDI? or do they use the full name? I find IDI too "common".I agree with Quantum about the watermark, maybe the logos from the business card, but diagonally and oversized, bleeding through the corner.Finally, for the apparel, I'd keep 2 golf shirts only (one white and one dark), and add a t-shirt (ash grey), and a mock turtleneck (some of the shipping guys must go in and out of cold places) in the other dark colour...Overall, it's a very good concept... @Frenchie_TO Owner of the Rochester Americans of the MLH Owner of the Toronto Frenchies of the GCFHL6 Link to comment Share on other sites More sharing options...
Nesi427 Posted July 14, 2005 Author Share Posted July 14, 2005 Thanks for the feedback guys! Much appreciated.Now as all the designers do, I will justify my choices...lolThe four shirts are just so the President can see that other colors look good, b/c right now we only have a navy shirt, which we aren't required to wear anyway.The letter head isn't laid out all the way to edge, when printed there will be a 1/4 in margin all the way around. I definitely like the idea of a watermark on the letter head and I will work that into my presentation, so thanks for the tip!And we go by IDI as our main name, so that's not my call...Thanks guys! FANTASY SPORTS: UBA (NBA): New York Scrapers | CL (MLB): St Pete Beach Clippers Link to comment Share on other sites More sharing options...
ebod39 Posted July 14, 2005 Share Posted July 14, 2005 NesiI hope it's not too late to chime in. I agree with the others, removing the outlineswill give you a cleaner more professional look. I also agree there's probably a betterfont choice so at first glance the "I"'s aren't confused for graphic elements. On that note,did you explore the idea of having some motion in the underline by using the drum froma copier as an element. It may help the line flow better and not give the logo sucha rigid look. All the straight lines make it look harsh.You'll want to give more than a 1/4" border on the letterhead. The logo should be atleast a 1/2" or more. A quarter inch is way too close and could be construed as sloppy printing.just my 2¢ Link to comment Share on other sites More sharing options...
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