andrewharrington Posted June 4, 2006 Share Posted June 4, 2006 Guinness has a new logo, which you may or may not know. [A new typographic treatment and a simplified harp.] I saw the new packaging for the first time in the store on Friday. The boxes are coverered in an abstract image of the beer itself, specifically the copper color and storm clouds that appear as the beer settles after the pour. They are very attractive.The LogoThe Containers I still don't have a website, but I have a dribbble now! http://dribbble.com/andyharry [The postings on this site are my own and do not necessarily represent the position, strategy or opinions of adidas and/or its brands.] Link to comment Share on other sites More sharing options...
SportsLogo Posted June 4, 2006 Share Posted June 4, 2006 It's always interesting to see how a company updates its brand logo. They even kept the white lines going throught the two N's in the name. Simplified harp is good, but isn't the font a bit too different for a beer company that' been around for so long? Link to comment Share on other sites More sharing options...
Dark Angel Posted June 4, 2006 Share Posted June 4, 2006 Does this man no more BRILLIANT comercial! Link to comment Share on other sites More sharing options...
GUINNESS Posted June 4, 2006 Share Posted June 4, 2006 somebody call me? Link to comment Share on other sites More sharing options...
andrewharrington Posted June 4, 2006 Author Share Posted June 4, 2006 I actually really like the new font. It's simple and elegant with an obvious nod to the past in the split N. The harp has more depth now, which I really like as well. What I really love is the simplicity of the new designs. That was a great choice, because I always thought the logo and packaging were just a little too busy. As far as I know, the Brilliant! commercials are still on the website, but I haven't seen one in a while. I still don't have a website, but I have a dribbble now! http://dribbble.com/andyharry [The postings on this site are my own and do not necessarily represent the position, strategy or opinions of adidas and/or its brands.] Link to comment Share on other sites More sharing options...
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