Supermarket to switch colous to appease soccer fans

[Hathaway Browne]

I'll admit this is a bit of a daft story, but I wanted to see what the opinion would be here. (FYI - ASDA is a UK supermarket owned by WAL-MART.)

From the Scottish Sun:

Store giant ASDA last night revealed it could ditch its green-and-white logo — just to please shoppers in a Rangers-daft town.

The supermarket chain this week unveiled plans to build a new multi-million-pound outlet in Larkhall, Lanarkshire — famed for its true-blue football fans.

But bosses have now sparked a furious row by admitting its traditional livery could be scrapped because the same colours are worn by the Gers’ bitter rivals Celtic.

The incredible move comes just a year after the local Subway sandwich franchise ditched its own traditional green-and-yellow branding.

Last night an ASDA spokeswoman said: “We are well aware of the situation with Subway, as well as a few other businesses in the town, and we will be taking the public’s feelings very seriously.”

The firm’s famous green-and-white sign appears on every one of its stores across the UK — including one just half a mile from Ibrox stadium.

But ASDA is so worried about a backlash from Rangers supporters in Larkhall, it’s set to hold a two-day consultation with locals over the new 31,000sq ft shop.

.....

Six years ago, Moss Pharmacies swapped its ‘Celtic-style’ green-and-white shop front for a Rangers-themed red, white and blue.

The makeover came after a fall in sales was blamed on the colour of the store.

And when cable TV boxes in the town were painted green, there was such an outcry that the company changed the colour to grey. Last year, furious residents forced international sandwich chain Subway to axe its traditional green-and-yellow branding in favour of black.

Full Article

Surely this is taking fandom a little too far?

[SDX]

To be fair i wouldn't do anyhting for the rangers fans after they way they trashed Manchester during the UEFA cup final. However i do agree that it is taking it to far

[ferrousoxide66]

Too far? You sir, have not seen Celtic/Ranger partisanship up close. It makes Yankees/Red Sox look little league in comparison.

It transcends the mere support of the club itself, it symbolizes the class and religious separation amongst the city residents.