Great Identity

[SDX]

This is definitely one of the best brand identities I've seen and thought a few of you may appreciate it:

Monza. Ultimate Detailing & Protection

Brand and Corporate Identity

Monza is one of the most expensive detailing centers in Dubai providing ultimate quality services. Monza target only luxury cars like Lamborghini, Ferrari and Bentley and provide such services as polishing, paint correction, interior cleaning, leather reconditioning, paint protection, interior protection, and headlight restoration.

The Monza name is derived from the Monza race circuit and city in Italy. This theme must be presented in new brand identity.

More pics here: http://www.behance.net/gallery/Corporate-and-Brand-Identity-Monza/875680

[andrewharrington]

This is definitely one of the best brand identities I've seen and thought a few of you may appreciate it:

Monza. Ultimate Detailing & Protection

Brand and Corporate Identity

Monza is one of the most expensive detailing centers in Dubai providing ultimate quality services. Monza target only luxury cars like Lamborghini, Ferrari and Bentley and provide such services as polishing, paint correction, interior cleaning, leather reconditioning, paint protection, interior protection, and headlight restoration.

The Monza name is derived from the Monza race circuit and city in Italy. This theme must be presented in new brand identity.

More pics here: http://www.behance.net/gallery/Corporate-and-Brand-Identity-Monza/875680

I don't think it's all that special to be honest. It looks like every other high-end luxury identity out there right now. I think the wordmark only works in the context of the track illustration. It's nowhere near as good when it's pulled out and used alone. Other than that track illustration and the way the letterforms follow the curve, there's absolutely nothing original about it. That's not to say it doesn't look nice, because it does, but there's nothing about it that makes it a 'great' identity.