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Logo Rebrand


vazquez

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Wasn't there like a hundred pages worth of research that went into the pepsi logo, something about the gravitational pull of the earth and all these diagrams and whatnot??

Before i saw everyone's comments i too thought it was a jt and when i went on your website i thought that your iitials should be used. Like everyone else has suggested, just connect the H, separate the bottom of it from the V and make the V a little longer and sharper on the bottom so it doesnt read as a U, and i think you got yourself a winner.

hope to see a new version soon!

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Here are the problems I have with it:

1. It reads JT... took a while of reading before I realized it wasn't.

2. Anchors are VERY... VERY trendy right now. They're everywhere along with the mustache trend. Which means

a ) it's not going to look orginal long

B ) people will be "over" anchors in general soon

But other than that, I actually like the logo itself. Not sure if I likei t over the original though.

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