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Oldie but Goodie...


andrewharrington

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http://observatory.designobserver.com/entry.html?entry=4297

It does a really good job of reinforcing the idea of context in logo and brand design; that it's not necessarily bad when a company's logo doesn't tell the whole story of who they are. A lot of design critique focuses on what the logo doesn't do instead of what it does do or what it could potentially do. The vision to put the logo into proper context is what helps that all makes sense.

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