I think I've posted a similar thread to this for the last three years as we've toyed with our identity. i describe us as a "franchise" because we are a group of kids who play all of the same sports together under the same umbrella of names. Our name has been different iterations of "The Pharaohs" for our four years here, and we've used black, different shades of orange, and different shades of a yellow-orange as our three main colors. We've never had very strong designs, most likely because the designer (me) has never been anything but mediocre. Better than a guy off the street, but not by much. I was always a good hand-drawer of logos, but I've never quite mastered the art of vectorizing.
I have a heat press and I often will print our team jerseys for different sports. Here is our evolution:
Freshman Year: "Campion Pharaohs" Our primary mark for our freshman season living in Campion Hall had an amateurish "Tequila Sunrise" look and the alternate mark had what was an early attempt at both simplification and depth via shading. Neither goal was accomplished, but it was better than the primary I suppose. Either way, relatively weak sauce freshman year. We went with a white jersey with the logo centered, no names/numbers.
Sophomore Year: "Loyola Pharaohs", so-named after our dormitory "Loyola Hall", featured the pharaoh head as the focal point of the logo, an elevation of yellow to the secondary color, and a demotion of black to the tertiary. The logo is ambiguous, and it's hard to tell what it is, but it looks (slightly) more like a real logo than its freshman year predecessors. Our jerseys were fairly good looking, with a neon-orange top, a flag on the breast, and our logo front and center. Names/numbers were in yellow. Our softball uniforms were astros-styled with the tequila sunrise look.
Junior Year: "106 Pharaohs"- Named the 106 Pharaohs because our friend group was split between Townhouse 106 and, ironically, Apartment Building 106. The closest thing to a quasi-respectable logo we've had, the pharaoh head is at least fairly identifiable as a pharaoh. The eyes are still quite amateurish, but the wordmark makes this set stand out. The 106 in yellow embedded into the Pharaohs wordmark made it a distinct and solid look for us. We got embroidered New Era style black hats and the black-chest orange camo-sleeved jerseys seen at right. Names/numbers in team font in white on back. Yellow is demoted back to tertiary status, and black regains its status as a secondary color.
Senior Year: "Sunrise Pharaohs": The name is in honor of our street name. I was anticipating trying to get us a respectable look for our senior year team, which would have been a fairly significant departure from the last three years. I wanted a clean, bold look that was reminiscent of some of the new-school face logos that use shadows and silhouettes to fill out the profile of the face. Unfortunately, I struggled mightily in this charge. The three concepts below are just that-concepts. I've toyed around with going full circle with the gradated shades of orange, but I'm underwhelmed with all three options I've produced. The logo on the far right is one that we like as an alternate or wordmark and are fairly certain we're going to use in some form, but everything else is up in the air. Do you guys have any critiques/criticisms for a direction to go, given the team history and current concepts I've detailed?