The Falcons are overdue for a fresh look. In my opinion, their old look wasn't a bad one, but Arthur Blank wanted to forge a new winning identity, so I get why the brand was changed. It's unfortunate that such a classic and strong logo had to fall victim to association to decades of losing. My idea is to go back to the old branding, but not all the way. I kept the current forward tilt of the current logo, as well as the aggressive bird's eye and overall feel to the classic logo. I did some styling to the wing feathers for a more aerodynamic look, and updated the bird's head and beak to look more like a bird of prey than the old, docile head of the classic logo. I may play around with helmet/uniform concepts along this line, so stay tuned!
Here are the old and current logos for reference: