namefornamesake

Exactly. The NFL is centered around the brand, and that brand is centered around the helmet. They wouldn't announce this if they hadn't found a way to integrate at the very least a team's logo onto the cap. Otherwise, we wouldn't have seen a bunch of giant helmet replicas at the Draft this week. If they were planning to fully integrate the Guardian Cap as-is, we'd see little to nothing helmet related from the league or its partners on the marketing side of things. They'd actively be trying to distance themselves from the helmet as a brand icon.

Say what you will about these uniforms, but you can't discount how beautiful that Super Bowl was aesthetically.

I think we already have. https://uni-watch.com/2024/04/22/source-green-bay-packers-adding-white-alternate-helmet/

Positivity? On this board? Right NOW? KILL IT! KILL IT WITH FIRE!

BRONCOS: From the jerseys alone, these don't look half bad. Was Nike actually able to make the mountains look...subtle? My god, they're learning! Not sure what's going on near the armpits, and I'm not a big fan of the pseudo-gradients on the numbers, but those shouldn't stand out on the field of play. They'll look good with the suspected white helmets, or the navy helmets that I'm still convinced the team will promote to primary status after two years with this look. TEXANS: BREAKING NEWS: Houston Texans to Introduce "Back to our Roots" Throwback Uniforms Ahead of 2029 Season

"Hey, I didn't know the Titans changed their logo. Looks weird." -All of our Dads come September

It's missing the retro Phillies patch on the sleeve, though.

It'll be the primary for two years at most. By that time, "icy white" will have fallen out of style and the dark blue shell will become the main look until they opt for the inevitable 80s throwback set 5 years from now.

If that's the case, then he's had a rough 20 -odd years.

Depends on the team's identity. Both of those uniforms are from the 70s and 80s (the Sox' set being a throwback), and they reflect the style of the era, which paired best with and was thus most often paired with pullovers. It works for those teams. However, if you took the buttons off the Yankees' pinstripes or the Tigers' home set, it would just look cheap. In short, what we consider to be timeless and retro typically does not look good in pullover form, while modern-retro (such as those two above) or modern uniforms rock the pullover look really well.

The Athletics uniforms will stand pat for the next three years in Sacramento (sans Oakland, of course), and when the team arrives in Vegas they will likely choose to either pivot fully to kelly green once again and put out a 70's-era look or go old NYJ-green and metallic-gold and take on a casino-inspired identity.

This is Nike we're talking about. Of course it does.

How did they manage to get the LA script break right if they couldn't with the regular Dodgers script?

That's the baseball team's logo. If they tried to spread the identity across the athletic program, fans would take it as sacrilege.

I'm a State fan and I don't like it. We're supposed to be the antithesis of Ole Miss and the "good ole boy prep school" look the school exudes, and now we're copying their script? C'mon!

There's no way that these are real.

I'd think they might be preparing to pivot to kelly green full-time when (or if; a trained monkey could have handled this relocation better than Fisher) they move to Vegas.

I think it would be funny if the Titans made them intentionally design these uniforms to be as ugly as possible so as to instinctively turn people off to a Oilers-style rebrand in Houston.

I see it simply as a natural albeit immensely annoying expansion off of the recent "icy white" trend in the uniform advertising world. I'd expect to see this helmet on display quite a bit during this and future winter seasons, and I think it will likely be the basis for a more targeted snow-themed alternate when the Broncos eventually introduce new uniforms. (something along the lines of the Colts' "Indiana Nights" monstrosity, but hopefully less inclined to make me coat my eyes with bleach)

Well, at least it's not a giant hotel butter slab like what the Braves have.

Well, here's how I think this is going to go. 2023: The NBA In-Season Tournament commences. The league uses this development to introduce a brand new advertising path for the league: the bottom half of the jersey's back. While still exclusive to the tournament, Silver touts this program as an experiment with advertising expansion and expresses hope for its implementation throughout the season. 2025: The NBA approves jersey back advertising for the regular season. Fans are naturally upset by the move, but shift into a state of indifference quickly. 2026-27: No uniform developments are seen at this time, but court ad programs are expanded (team names are eliminated altogether from the baseline). Mid-2028: During the year's All Star Game, the NBA introduces advertising on the front of the jersey, echoing the extant placement on the back. Once again, the measure is touted as an experiment, but teams begin to sign front ad partners as the back half of the season goes on for the following campaign. 2029: Front ads are approved. Fans begin to express real displeasure at the increasing encroachment of advertising in the league. Jersey sales drop for a short period of time, and the league's front office begins to fear that they expanded the ad program too far. However, anger begins to wear off as the season continues. With this, the jersey ad program nears its end. Considering the value team names hold both market-wise and within fanbases, the league decides not to eliminate the front wordmark (yet, at least). Pant ads are considered, but no consensus is observed. At this point, jerseys are the stylistic equivalent of WNBA jerseys. From here, I cannot make any further reasonable predictions. What do you think? What's your vision for the future of NBA advertising? Do things remain virtually the same as they are today, or is a dystopian league where ads abound wherever a basketball is found in our future?

Sounds good.

Over the past 3 or so years, advertising within the NBA has rapidly increased in sheer amount and in scope. Digital ads have appeared upon courts, baselines have become littered with corporate names, and the already-intrusive jersey ad program has expanded to practice shirts. But what about the future? In this thread, I hope to discuss with all of you a practical map for advertising in the league going forward.

I was watching the Cubs and Marlins the other day, and that ugly ADT patch was on the Miami pitcher's visible sleeve. Evidently, teams are starting to pick up on this discrepancy, and the ad-free grace period we've seen on the mound so far will likely meet its end fairly soon.

Overall, I think this is a good City Connect uni, and it's certainly thousands of times better than the mess Texas put out a few weeks ago. I appreciate that they went with the trident M rather than the cartoony S it seemed as if they were planning to use weeks ago. And the black pants? They wouldn't be my first choice for this kind of uniform, but they're not a deal breaker for me either. However, I sincerely hope that this isn't a sneak peek of a future blue-yellow rebrand. Blue and teal fit the Mariners perfectly, and if they switch to the retro stylings full-time, they'll end up needlessly impeding on the identity the Brewers have been cultivating.