tBBP

50 minutes ago, Old School Fool said:

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So what are they gonna call this...the "Black Hole" look??

On 4/23/2024 at 11:31 AM, Sodboy13 said:

 

Prison. No arrest, no trial, just straight to prison.

10 hours ago, Digby said:

 

Qualtrics guy is gonna use his own stupid product to make this happen. Cool cool.

As one who's used Qualtrics more than I care to post about in the past nine months for several service projects, the last place I expected to see that word turn up was in a dang freakin' sports logos forum. Thanks for ruining my escape route for me.

2 hours ago, Cherono said:

Thanks! I did a half-assed job of just putting the Jazz mountains on it and swapping the colors with the OG Jazz colors minus switching the yellow to the shade of the Utah state flag. 

 

I think it came out okay, but I just stole/misappropriated Joel Hudson's logo and that of a summer baseball team in the state. The uniform was recolored from PGH Concepts.  I do not own the images nor did I create them. Maybe the look is too Vikings but ¯\_(ツ)_/¯.

 

Let me clarify my prior post. I wasn't talking about the logo concept; I was talking about the idea of "Yaks" as a nickname. I mean, of all the bison-family animals out there (wait--is it family, genus, then species?), that's about the last one anyone thinks of...period, let alone sports branding. (Unless you're Ace Ventura when nature calls.)

4 minutes ago, Digby said:

Honestly I really dig the beehive/mountain combo design motifs that DetroitHockey has been using in coverage, and it's a sharp color scheme too. But I suppose a bees theme are too Blue Jackets (and opens the door to something corny like the Utah Buzz), the mountains and colors are too Avalanche, and the mountains are doubly beaten to the punch by Real Salt Lake's new jersey.

 

(Honestly didn't even realize Utah changed their flag until all of this -- new one is pretty good!) 

 

 

They didn’t bother to adjust the slant angle of the NHL banner to match the angles of that hexagon? Yeesh!

18 minutes ago, Cherono said:

Agree on the overemphasis of locality. That gets into one name I like but have not seen proposed in this thread or much anywhere: the Utah Yaks.

 

It has the same sound as Yetis without the minor league feel. Yaks are native to the Himalayas but are bred elsewhere (including Utah!). There is a relative dearth of bovine mascots in pro and college sports despite their prominence and importance. It appears only Yakima Valley College utilizes the name.

 

I can imagine the U in a Utah script having horns and a logo where mountains are used for the Yak's hair on its head. 

 

Okay...I'm feeling that idea, and loving that nickname suggestion. Also, I was 30-seconds-ago years old (as of the time of this posting) when I learned what the word "bovine" meant...good call on that one.

24 minutes ago, tigerslionspistonshabs said:

Utah is a weird/hard location to really nail down an identity. It invokes 'cold, snow covered mountain' thoughts, but in reality, the vast majority of it is rugged desert terrain. So, even though a wild-west/desert animal nickname would be realistic, it doesn't actually fit well,  because no one thinks that way.

 

 

Which underscores how good an idea it is to think beyond the box sometimes regarding hyper-localized identities. I mean shoot, Vegas just did it. There's nothing about Vegas that infers anything about knights (unless some sarcastic peazy somewhere wants to bring up the Excalibur), and that doesn't even address the irony of the Golden Knights playing in the Silver State. Yes, we all know how why the team has the Knights nickname, but the point is that sometimes fun branding is fun whether [hyper-]localized or not.

All I'm saying is if people have to go to the extreme ends of the galaxy to find some hyper-local source material for a team brand, perhaps maybe it's time to reevaluate the approach altogether. A little bit of whimsy never hurt anyone. (See Exhibit A: Kraken, Seattle for a significant example.) So, if Smitty n' em want to look beyond the state for a mascot that "works"...or find some nickname that may be, oh I don't know, "out of this world", so be it. I personally am coming around on the idea of "Yeti" just for the phonetic alliteration alone. (Wait--is "Yeti" plural in the same vein as "moose" or "deer"??? Somehow, "Yetis" doesn’t really flow right to me.)  

But whatevs...we'll see how this goes.

Well, if anyone wants mini-reprieve from the ongoing Denver Colorados fiasco, how about a couple heaping tablespoons of steer-seasoned salt?? 

Wouldn't surprise me one bit to find out she was/is the reason for the "H-Town Blue" even being a thing in the first place...

I'll do a full critique on all this later, but these are my two quick response thoughts:

1.) City Edition/CityConnect design ideology is becoming/has become like a parasite to this new era of branding...

2.) ...This uniform set looks less like Denver Broncos and more like Denver Colorados. 

4 hours ago, MCM0313 said:

Didn’t the Chargers kind of throw some shade at the Nikespeak when they released their current set?

YES. All they did was "take the best, and made it better."

And I honestly wish more teams would follow suit. Link here.

1 hour ago, DCarp1231 said:

Desperately needs blue socks

Time out—did they just turn that panther head logo 90 degrees, crop it, and create a pants "stripe" out of its neck?? That's what they did, didn't they???

Yeeahhh this one got sidestepped/swept to the side, didn't it?? Pulled the ol' Pete Carroll on 'em...

3 hours ago, Krz said:

It’s not chrome it’s candy paint

 

Good call--that's exactly what they're gonna call it (or allude to it being).

2 hours ago, CaliforniaGlowin said:

Red chrome helmet please!!!

That's candy-coated to you, pal. (See above.)

3 minutes ago, Cujo said:

Broncos leaked helmet -- Big yikes. There's no way this is what Broncos the are doing. But the triangles match up with the what we saw on the jersey leak.

 

If that's real--and I believe it is--what are they even really doing right now? Like, what exactly does that stripe of triangles have to do with, well, anything? Stylistically it doesn't even fit with the art direction...unless that pattern shows up in the numbers. (Shoot..that's exactly what's gonna happen, isn't it???)

1 hour ago, Sport said:

 

I was surprised by this for both cities the first times I went there. Entire drive into Denver I kept waiting to scale a mountain and then I was in Denver while the mountains were still well in the distance. Then in Salt Lake City you fly over and then down a mountain to get to the airport. The mountain is like RIGHT THERE the entire time you're in the city. Not sure why Denver became known as THE mountain city when SLC is more mountainous. 

This reminds me of my first trip into Denver way back when. (This also underlies the value of feet-on-the-ground experience about places rather than going off what somebody somewhere said about a place, especially when/if they ain't been there themselves.) All my young life I heard about Denver, the Rocky Mountains, and thought the whole state of Colorado was gonna be mountainous. NOPE. Roughly the entire eastern third of Colorado is flat open prairie...and that flat landscape includes Denver. The thing that threw me off was the fact that flat, open prairies exist IN THE MOUNTAINS THEMSELVES. I was completely not expecting that.

Then I got over into Salt Lake City and saw that though the core part of the city is built down in the flatter parts of the valley, much of the east and especially northeast part of town is built right up into (and in parts way up into) the side of that Wasatch front. (I'm sure that's where all the $$$$$$ lives, as well.)

That said, that scenery out there in Utah...man oh man. If you ain't been, you gotta go see if for yourself. (Just don't go in wintertime...)

52 minutes ago, JustABallCoach said:

Cal confirms the leak, basically 

If ever there was a more meme-able photo...

16 minutes ago, DCarp1231 said:

It’s interesting that both the Texans and Lions have given their uniforms names

...I know we can't blame Nike (entirely) for uniform design—but I CAN blame Nike for all this recent epidemic of "uniform nicknames". That's all them right there. (And even MLS picked up on the vibe.) It started in the NBA with the City Edition stuff, then continued with renaming the home/away/alt uniforms, then it carried over into the W with the "Heritage/Elite/Rebel" nicknames (H.E.R.—haha, how clever), and now it done crossed into the NFL. It'll be hitting the MLB diamonds soon enough.

The common denominator [MLS notwithstanding]? The swoosh.

Anyway, the new Lions home and away are very nice. They'd be even nicer if they wore silver pants with white jerseys more often than not (which is to say, at all). I'm not at all moved by the alternates. 

48 minutes ago, CaliforniaGlowin said:

Y'all better pray the number font doesn't look like that H

Oh it'll 100% look like that H...maybe not with all the beveling, but definitely blackletter-esque.

15 hours ago, TBGKon said:

 

 

11 hours ago, Silent Wind of Doom said:

 

Hold up here—I know I've been out the fray for a minute, but just what is going on with these baseball pants here? (Especially the Blue Jay player up there) What is this, the NFL meets the diamond or something??

1 hour ago, HOOVER said:

I think the perfect Jacksonville Jaguars uniform would be a mash-up of all 4 of their historic uniforms:

 

'95 Pant
'97 Jerseys
'09 Black helmet with Teal metallic fleck

'13 Logo

'13 Number outline color scheme on White jersey, '95-'08 color scheme for numbers on Teal jerseys

'18 Number font

 

Trust me on this: NO ONE wants the '97 jerseys...

(And those were the versions that made it out after the preseason...)

1 hour ago, DouglasQuaid said:

I still perfer the original. The OG stripes and font are superior.

The original bevel-block numbers were certainly not bad by any means...but they don't beat the '98-'08 number/NOB font pairing or the refined pants striping. I honestly thought the Jags were gonna unveil these as their throwback choice...so color me surprised when the '98 uniforms showed up on their Facebook cover.

1 hour ago, HOOVER said:

God I hope that’s not the number font

I've seen several say this about the font the Broncos have been using on their socials. I can 100% guarantee you it's not their new number font. It's just become a rather popular font to use of late. Shoot, STLCITY built out their brand identity using it...

33 minutes ago, BBTV said:

Wait who’s driving 200 miles to an NHL game? 

For starters, people in, say, Sioux Falls, South Dakota, who have to drive at least that far to get to...anything worth doing. 

*spoken from the experience of me, a four-year quasi-South Dakotan who regularly drove to the Twin Cities, 220 miles away, to do things worth doing.

The Jags just updated their Facebook cover photo...

...Either this is the troll job of the century, or they just told us straight up exactly what throwback uniforms they plan on wearing.

(And inside of two years, I HOPE they come back ad perma-primaries...)

2 hours ago, GFB said:

 

https://www.antlerxtreme.com/the-truth-behind-spike-bucks/

TIL that spike bucks are an actual thing...

58 minutes ago, CJR said:

 

There's also the fact that a trademark has already been issued (and has been issued for years) to the ECHL Grizzlies for "Utah Grizzlies" for the purposes of "Entertainment services, namely professional hockey games and exhibitions."

 

In fact, when that "Utah Grizzlies" mark was applied for, the NBA did oppose it, as was their right to do.  If I'm reading the history correctly, the NBA opposed and there were settlement negotiations and then the opposition was dropped and the trademark application was approved.  Unless there was some settlement that is not noted in the trademark filing itself (I don't even know if that's possible, maybe Utah explicitly said "If you allow this, we promise to never sell to an NHL team" or something like that), the NBA Grizzlies are too late.  Their chance to say no was in 2008 and they allowed it.

 

Whether Smith wants to have a team that shares a name with an NBA team is a whole other discussion.  There are certainly branding-related issues with the name that are not trademark-related issues.

Thanks for clearing all that up. I'm not privy to the inner workings of IP law, so that answered some curiosities I had about the possibility of the Memphis Grizz filing suit over the nickname. I didn't know they already did, so there's that. 

1 hour ago, infrared41 said:

 

If it's anything like radio research, they posted something about it on their social media pages, offered people lunch, a free hat, a chance at free tickets, and then asked the participants a bunch of leading questions. In other words, I seriously doubt it.

Oh dang, all we offered was free food, hot coffee and some gift cards! Clearly I'm operating in the wrong realm over here...

5 hours ago, mattharveysc said:

Here are a few ideas I have:

NHL team name  :   Utah Grizzlies.

You then have the current ECHL minor league team "Utah Grizzlies" return to "Golden Eagles".  A blend of both histories.

As mentioned several places back, the possibility of "Grizzles" depends on whether the Memphis NBA Grizzlies choose to protect that trademarked nickname or not. Yes its two different leagues, but IP law is IP law, and I don't know how much legal wrangling Smith et. al really feel like putting up with should Memphis choose to take it to the courtroom. Same thing goes for "Saints" due to the New Orleans NFL Saints. "Golden [Anything]s" is a complete non-starter thanks to the Vegas Golden Knights. 

5 hours ago, mattharveysc said:

The other ideas - "Spikes". In reference to the "Golden Spike" which is in northern Utah, connecting the first Transcontinental railroads from the East and West coasts.

That would be a nice nickname, except...

...It already exists. (I have no idea what a stag has to do with a spike, but whatever...)

------------------------

You know, the more I think about this, the more I'm preparing myself for the name Yeti. It just seems like a nickname a guy like Ryan Smith would be all over. Again, don't know what if any legal wrangling he'd have to do or already did concerning the use of it, but it'd lend itself well to some pretty fun branding, at least. Cheesy as it is, it's also kind of a fun nickname...and then there's the phonetic alliterative "Y" consonant sounds of "Utah" and "Yeti". (And both words are even four letters!)

Perhaps I'm making the case in my own mind for it...but at this point, I ain't opposed to it if that's the route Smith et. al decide to take (or have already taken)...

9 hours ago, infrared41 said:

 

 

If it's anything like radio research, the focus group consists of a bunch of people who are there for free food (or money) and will give answers they think will please the people asking the questions.  In other words, it's useless.

As one who just wrapped conducting focus groups for a pretty important field service project, I beg to differ...somewhat. (Of course, my project had nothing to do with sports or uniforms, though. ) The free food/money part is true, however. Incentives are baked into the recruitment process in the academic method. 

That said, the big question I have is: did the Texans use the academic method? I don't know that they (or any sports teams for that matter) are required to (perhaps @MEANS or someone can provide some insight?), but I think it'd be nice to see a team publish the results of these focus group sessions online so the team's fanbase and community at large can judge for themselves how valid those sessions really are...and whether the findings are truly generalizable to the greater population or not. 

(I'll stop here since we takin' bout sports uniforms up in here... )

7 hours ago, DCarp1231 said:

 

 

Predicted, yet solid. Add some double-striped socks in both green and white to match the sleeves...and then never touch these again, NYJ. Like, ever. These are their forever sets...keep them that way.

7 hours ago, Eszcz21 said:

Jaguars' throwback announcement.

And the timer has officially been set at the Jaguars reverting back to [a slightly cleaned-up version of] that logo—and the cat head version of it. I give it four years, max. The Jets just proved that it's possible. Shoot, the Jags can bring back the 98-'08 numbers while they're at it. Again, the Jets just proved that it's possible. (Who had "Jets being trendsetters" on their bingo card in 2024?)

4 hours ago, MrAstrodome said:

Texans Redesign mini-movie.

 

 

3 hours ago, DCarp1231 said:

Texans uniform descriptions

Riiight...lol, Houston.

Three of those are gonna be okay...that fourth one, probably not so much.

4 hours ago, DTConcepts said:

What’s even the point of having a team in Salt Lake if they don’t bring these back?

 

I mentioned this once before in [one of these] threads before several people shot back with now-30-year-old examples of dual nicknames existing across two different leagues, well before IP and trademark law/awareness was at the level it is now, but the Utah NHLs may not be able to use "Grizzlies" if the NBA's Memphis Grizzlies decide to file a trademark suit on that nickname. (Of course, that'd also require the Grizzlies to a/ be paying attention to all this and b/ care enough to actually do that, so...)

I bring all this up because I remember VGK ran into this same issue trying to procure the name "Knights"...except they couldn't because  the junior league London Knights already had the nickname. Granted, same sport, but two different leagues, so the precedent is there.

2 hours ago, nash61 said:

Icethetics' fantasy hockey league, the IceHL, had a Salt Lake City team, the Scorpions.

 

This entire identity would be incredible.

I don't know how much I like that identity...but I do like that nickname. If the NHL team isn't beholden to the "Utah" identifier per state law (and that would depend on who's financing the building of a new arena), then "Salt Lake Scorpions" has a nice ring to it.

1 minute ago, FrutigerAero said:

Does fanatics own New Era?  

No[t yet].

But they do own Lids, for what that's worth...