THROWBACK THURSDAY: BC Lions new look for 1978

[johnnysama]

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I also found this: From December 16, 1977, this article from the Vancouver, BC newspaper The Province announces a new look for the B.C. Lions in 1978. This article also has a first look of the new logo. As an aside, this logo, has been the team's longest-serving logo, with some tweaks made along the way since. It also should be interesting to note that from 1978 to 1989, the B.C. Lions used a very dark brown in place of their traditional black.

Of note is unlike the Saskatchewan Roughrider rebrand of 1985 I posted recently, this article does not state who designed the logo or uniforms. (Also note the U.S. spelling for "colour" used in the article; the Canadian news media was rather inconsistent of whether to use British or American English spellings at this time.)

[johnnysama]

Here's the article text; also of note is there is no author credited.

New look for the B. C. Lions
THOSE COLORFUL CATS!
B.C. Lions, who made some personnel changes last season which resulted in the club's best finish since 1963, made some less dramatic but more colorful alterations Thursday. The club announced a new graphic logo to replace the old signatures in use since 1954. The old logo featured a B.C. mountain lion astride a football. The new logo features the stylized letters B.C. underneath the head of a mountain lion. As well, the team colors and uniforms have been adjusted slightly with the traditional orange and black now being replaced by chocolate brown and burnt orange, somewhat similar to the uniforms of the National Football League's Cleveland Browns and Cincinnati Bengals. The major uniform change is white helmets with orange and brown striping and new logo.

[Wade Heidt]

Love these Throwback Thursday posts Johnny!

 

Loved the old orange and brown BC Lions look.  Of course was a good change to white helmets with the colour scheme change.  Imagine if they would have changed the black helmets to brown?  Would not have worked.

 

Put the Lions back in the orange and brown beauties and I would pretty much love it.  Same colours as the Cleveland Browns but a much different looking uniform.

 

 

This was the uniform of a powerhouse Lions team in the mid-1980s, especially the 1985 Grey Cup Champion team.  Back in the days when huge crowds would gather at the state-of-the-art dome at BC Place (with the air supported roof) while the Canucks could not draw flies to a game.  Crazy how the sporting landscape in Vancouver has changed.

 

This logo was also the inspiration for elite provincial champion teams for curling, like you would see on Team BC jackets at the Brier.