gueman Posted May 7, 2006 Share Posted May 7, 2006 This is the logo for the company I am hoping to get off the ground within the next month or two. I service draft beer equipment, and yes I get to drink beer at work.This will be used for my stationary and embroidered on my shirts. C & C please. Thanks! Giving money and power to government is like giving whiskey and car keys to teenage boys. P. J. O'Rourke Link to comment Share on other sites More sharing options...
meangreen Posted May 7, 2006 Share Posted May 7, 2006 Too busy. It's an illustration not a logo.Try to use the acronym HDW as a interlocking monogram and you'll have something brewing... Fred Gehrke Link to comment Share on other sites More sharing options...
slapshot Posted May 7, 2006 Share Posted May 7, 2006 There's a lot going on this logo. There's a lot of imagery and detail in it, in addition to several colors. It might look good on a sign, or even a label for a beer bottle, but I don't think it translates well to a logo. I think it would also lose some of the detail when it becomes embroidered, or reduced for a letterhead and business card.I understand using the different beer glasses, as it shows variety, but in general, simplicity is your friend. Maybe you could reduce it to one tap and one glass of beer, and you could have your initials in the tap or on the glass. Either way, you still provide enough imagery to connect you with beer, without the extraneous detail with the multiple taps and glasses.I would also thicken up your outlines, because they will almost disappear at smaller sizes. This is where looking at sports logos comes in handy?you can see how thicker outlines and bolder imagery retain their qualities at smaller sizes without becoming muddy.Just some thoughts to throw out there. You have a good start, but it can be progressed much further. Back-to-Back Fatal Forty Champion 2015 & 2016 Link to comment Share on other sites More sharing options...
meangreen Posted May 7, 2006 Share Posted May 7, 2006 Check out the interlocking MB from 1992... Kind of like the simplicity and relevancy to a beer label...http://milwaukee.brewers.mlb.com/NASApp/ml...forms_logos.jsp Fred Gehrke Link to comment Share on other sites More sharing options...
gueman Posted May 7, 2006 Author Share Posted May 7, 2006 Thanks so far. This was my first idea... Giving money and power to government is like giving whiskey and car keys to teenage boys. P. J. O'Rourke Link to comment Share on other sites More sharing options...
meangreen Posted May 7, 2006 Share Posted May 7, 2006 You're getting closer... Put the D inside the negative top part of the H and leave the W where it is and make the beer stein shape a bit tighter around the ligature and see if you like it... Fred Gehrke Link to comment Share on other sites More sharing options...
paynomind Posted May 10, 2006 Share Posted May 10, 2006 Kill the words around it, and the box around it. The mug shape is nice, but the word keep it form being a real 'logo' icon.Just rock the HDW and you are golden.Maybe tweek it is bit.. go ahead and commit to the handle shape for the D, rather than the 1/4 circle like you have now. A rounded corner rectangle would look more handle-like.Also, maybe consider making this a pitcher shape, rather than a mug.. ad a serif tot he left side of the top of the H for a pouring lip, use the W behind the entire H to make the verticle ribbing of a pitcher.You are on the right track with the HDW, just keep versioning, keep plugging away. NCFA Sunset Beach Tech - Octopi ΓΔΒ! Going to college gets you closer to the real world, kind of like climbing a tree gets you closer to the moon. "...a nice illustration of what you get when skill, talent, and precedent are deducted from 'creativity.' " - James Howard Kunstler Link to comment Share on other sites More sharing options...
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