officeglenn Posted February 5, 2010 Share Posted February 5, 2010 After a lengthy consultation process, the City of St. Albert (Alta.) has rolled out a new logo and slogan: "Cultivate Life." This is all part of a bigger brand for the city trying to draw tourists in based on its strengths in "botanic arts" (there are a lot of artists here, and a lot of gardeners/gardening businesses).Old logo (usually seen in blue in colour applications):New logo: Link to comment Share on other sites More sharing options...
BBTV Posted February 5, 2010 Share Posted February 5, 2010 I really like the old one, but I'm a sucker for that disco-era lettering. I think for mass appeal, the new one is clearly superior. The two things that I find odd about it though are 1. the word "Alberta". It looks really tacked on there, because it's only over half of the open space. It should either fill the open space or not be there at all.2. the period after St. I'm not sure that it really needs to be there at all, but maybe it could have been less bold? "The views expressed here are mine and do not reflect the official opinion of my employer or the organization through which the Internet was accessed." Link to comment Share on other sites More sharing options...
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