Sky One rebrands again (opinions please!)

[Hathaway Browne]

British satellite channel Sky One has yet another new logo as it re-brands in 2011.

I've included some of the previous logos for reference - upgrade or downgrade?

Old

New

[loogodude90]

Upgrade IMO. Clean, simple, no italics-for-the-sake-of-italics. I don't evaluate channel logos the same way I evaluate sportslogos... I think for channel logos, generally speaking, simpler is always better.

Sidenote: I don't think I've ever seen a TV station logo change so frequently.

[AJM]

Upgrade...way better than the previous.

Should look nice until they change it again in 2-3 years.

[Hathaway Browne]

Upgrade IMO. Clean, simple, no italics-for-the-sake-of-italics. I don't evaluate channel logos the same way I evaluate sportslogos... I think for channel logos, generally speaking, simpler is always better.

I do agree, it is nice and simple, and it fits in with the rest of the family.... (spot the odd one out )

Sidenote: I don't think I've ever seen a TV station logo change so frequently.

Looking back on it, its amazing how many times they have changed their logo and style. I've found this on YouTube it runs through the indents from start until '04. They really seem to flounder in the latter years, bouncing from one edgy style to another.

http://www.youtube.com/watch?v=AFplcvLwV_Q

[omnivore]

Mild upgrade. It doesn't do much for me, but compared to their past ones, it's certainly more striking and cleaner. History presumes it'll change again in a year or three anyway.

[xTr1pleXx]

Tremendous upgrade. That 2009-2010 logo was a downgrade from the one before it.